April 25, 2012

“Mortgage Calculator” top Google search term

Google Canada recently announced that in March, the term “mortgage calculator” peaked, with figures higher than 100 per cent since the beginning of 2012.

It points to the growth of researching by consumers who want to be more informed about their options.

Other high growth searches related to the “home financing” category were up 170 per cent from January to March.

To compare, search terms normally grow about 20 per cent a year and there may be some spikes of 30-50 per cent due to increased advertising or a trending topic – but triple digits were a big surprise.

“Mortgage penalty calculator” searches spiked by 50 per cent – likely due to the recent mortgage wars with historically low fixed mortgage rates being offered by major banks as people were trying to figure out if it was a good idea to break their current mortgages.

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Read more on this topic: Global News | Hot real estate market keeping search engines busy