Zoocasa
Sold Prices
Map
Market Insights
  • Blog Home
  • For Buyers
  • For Sellers
  • Real Estate News
  • Mortgage News in Canada
  • Free Guides (PDF)
  • Real Estate Infographics
Zoocasa
  • Blog Home
  • For Buyers
  • For Sellers
  • Real Estate News
  • Mortgage News in Canada
  • Free Guides (PDF)
  • Real Estate Infographics
Home Zoocasa News

There is no turning back now.

Zoocasa by Zoocasa
August 28, 2009
in Zoocasa News
Reading Time: 3 mins read
Share
Tweet
Share
0 Shares

Have you ever noticed that things happen for a reason? I knew I needed to write a blog post about the Zoocasa launch since we did it this past Tuesday but had been struggling with what I wanted to say since even I think we are talking about ourselves a lot (not too much but still a lot) and it wasnt till last night sitting on my couch watching of all things the Steve Martin Classic “The Jerk” that is hit me.

I am going to talk about my…or in this case Zoocasa’s “special purpose”
For those familiar with the film, Steve Martin’s special purpose was his man parts but that is a subject for an entirely different kinda blog.
Staying on topic I should tell you all that this week, we formally “launched” Zoocasa in the media and to make the day memorable (and unusual) we planned an entire day of stuff with the hopes of touching as many people with what we are about as possible.
The interesting thing is that all the stuff we planned was people facing and about creating an experience for people in the real world.
 
This is the thing I am most proud of because I see creating experiences as our “special purpose” at Zoocasa and even more than our site (…and our site is pretty good) this is the thing that I am proud of because a lot of online companies make zero effort to meet and spend time with the people who actually use their service. I on the other hand am not going to be happy till we meet so many people that our site becomes “powered by those people” and the vision and future plans of Zoocasa are shaped by the conversations that come from our outreach.
So by now I am assuming you are wondering exactly what we did 🙂
Our day started very early…5am in fact as we were fortunaate enough to b a guest on BT, that is Breakfast Television for those not in the know.

Breakfast Television – August 25th, 2009 Saul Colt & Zoocasa from saulcolt on Vimeo.

From BT we held a Media Conference at the Rogers Centre where we announced our “arrival” to the Real Estate Search scene, but before we did we showed the now (can we call it famous?…infamous?) “Hey! Zoocasa is selling the Rogers Centre” Video on the Scoreboard at the stadium…and if I may editorialize for a minute…that was a huge thrill.

….and we closed the day of with a little get together where we entertained 60 Realtors to an “Agent Open House” at the Rogers Centre that consisted of a small tour that ended up on the field during Batting Practice followed by watching the game in a private box.

So to bring this back to the original statement we learned a great deal from our exciting launch day and that is simply that more than anything we are in the experience business and it took Steve Martin kissing Burnadette Peters for us to realize it fully.

Oh ya, we had made some serious changes to our site so if you haven’t been to Zoocasa.com in a while I invite you to check it out now and please let us know what you think!

Previous Post

Featured Listing – The Rogers Centre

Next Post

Inspiration can come from anywhere. Here is why we have a new Zoocasa iPhone app!

Zoocasa

Zoocasa

Zoocasa is an award-winning prop-tech company and wholly owned subsidiary of eXp Realty Inc. LLC. Zoocasa uses data and technology to deliver an intelligent, end-to-end real estate experience. Zoocasa’s insights and suite of digital tools, combined with the market expertise of its dedicated agents and team allows Zoocasa to set a new standard for full-service real estate. A 4-time winner of both the Financial Times' Fastest Growing Companies in the Americas and the Top Growing Companies in Canada by the Globe and Mail, Zoocasa continues to innovate on the home buying, selling and search experience online.

Related Posts

Home Featured

10 Years of Real Estate & A Look Towards the Future 

July 2, 2025
A person searching on a laptop.
In the News

Zoocasa.com Expanding Next Gen Lead Generation within eXp Realty

November 28, 2023
American flag waving in Wall Street
In the News

Zoocasa Launches Online Real Estate Search Portal in More Than 50 Major U.S. Cities

October 3, 2023

Blog Search

No Result
View All Result

Newsletter Sign-up

Join a community of 130,000+ subscribers. Don't miss important real estate news, market data, and buying and selling tips.

Recent Articles

14 Dog-Friendly Activities and Places to Stay in Calgary, Alberta

March 6, 2026

New Listings Drop Nearly 18% as GTA Sellers Stay on the Sidelines: TRREB

March 5, 2026

How to Use an FHSA to Accelerate Your Path to Homeownership

March 4, 2026

How to Sublet a Student Apartment in the Summer Without Losing Money

March 3, 2026

Featured Listings

A cozy wooden cabin bedroom with a rustic log bed, deer antler decor, and horse painting. A cowhide rug adds warmth; soft light filters through curtains.

5 Cozy Winter Cabins for Sale in B.C. That Deliver Four-Season Lifestyle Value

February 24, 2026
A snowboarder performs a high jump against a bright sunlit sky in a snowy mountain landscape, capturing a thrilling and adventurous moment.

7 Homes for Olympians That Keep Winter Athletes Competition-Ready

February 5, 2026

6 Standout Homes That Are Changing the Game in Luxury Real Estate

January 30, 2026

7 Cheapest Oceanfront Properties in Florida You Can Buy Now

January 23, 2026
first-time home buyer programs and rebates

Social Media

250 The Esplanade Suite 408 Toronto, ON M5A 4J5

Stay Connected

  • Blog Home
  • For Buyers
  • For Sellers
  • Real Estate News
  • Mortgage News in Canada
  • Free Guides (PDF)
  • Real Estate Infographics
No Result
View All Result

Zoocasa © 2007–2022. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA.