Social Media – The Critical Differences Using It In Commercial vs. Residential Real Estate

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by michael krisa

In this video interview I have three top agents; commercial and residential, sharing the different ways to engage clients using social media marketing.

The challenge as a commercial practitioner becomes how to interject your personality into your content and still remain bottom-lined focused to attract investors and clients.

In residential real estate we take it for granted that we must be personable to engage which allows us the latitude to share more of “our” story vs. the bottom line.

Benjamin Bach of Keller William Realty Inc. and Addy Saeed from RE/MAX Active Realty Inc. share the dialogue and content they use to engage prospects and how they can actually instill it with their own unique personality.

We compare this with how things are done in the residential arena with insights from Virginia Munden from RE/MAX Aboutowne Realty.

Enjoy this video interview and please be sure to share and leave your comments below.

All Good Wishes,

michael krisa

That Interview Guy®

About the Contributor

Michael has always been fascinated by success, specifically as to why some real estate professionals are really successful and why others – working equally as hard – barely get by. This challenge motivated Michael to begin interviewing some of the top agents and thought leaders in the world to share their tactics and strategies to help others. The launch of the series enjoys major success and has been featured in almost every major online publication in the real estate industry.

Michael has managed a top producing office, worked as a freelance marketing consultant and functioned as a vice president of Business Development, is a syndicated columnist… and he plays the banjo! As an innovative entrepreneur himself, Michael’s interview series took on a new dimension as video interviews, which have exploded both on and offline … and he loves it! He is passionate about providing great content – especially if it will have a positive impact on the viewer.

Michael was nominated by Inman News Innovators Award in 2010 and was cited as the Inman News People Choice 100 Most Influential People in Real Estate. Michael is an internet marketing consultant and a syndicated videographer. He is an expert on how video can be used to attract, engage and “capture” a viewer into a raving fan. Michael’s website is and he can be reached via email – [email protected].

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