Sex Sells… Homes? Controversy Over a Calgary Real Estate Agent’s Advertisement

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Photography by Jeff McIntosh, The Canadian Press

‘Let me take you home… It’s gorgeous inside’

Has Re/Max agent Diana Arvatescu gone too far in trying to stand out from her competitors? A billboard on a Calgary highway has raised many eyebrows and sparked a lot of controversy to both her real estate peers and prospective homebuyers alike with her highly suggestive billboard.

Doug Firby from CREB, the Calgary Real Estate Board has mentioned that the board offers advice in regards to what best practices should be employed by agents and what Arvatescu has done for her ad does not fit into that category.

Does this ad cross the line or does everyone need to lighten up a bit? Click here to see the video segment by Global Calgary and decide for yourself.

About Aaron Joshua Barroso

Marketing at Zoocasa, Brokerage.

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