When I first got into AI last year, I never would’ve thought I’d be producing my own AI-powered tool to streamline and help real estate agents create their own video content. I’ve been a real estate agent for commercial and residential for 14 years, and in that time I’ve run my business completely on social media and even coached other agents on how to use content creation and social media to build their business. But when AI came out, everything shifted and I started to wonder how I could leverage it to help my clients create content more easily.
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Once I went down the rabbit hole, I learned AI could be applied to everything – from sending customized emails to organizing data – and now my business is powered by AI. It can seem overwhelming at first, but the key is to surround yourself with the people who are using it and the people who can help you.
A New Era: Meet the AI-Powered Real Estate Agent
We are at the beginning of a new era: the era of the AI-powered real estate agent. The last time we were at a major shift like this was with the internet and the introduction of MLS, so the sooner agents get on board with AI, the better their business will be. Buyers and sellers do not need to understand AI to know that they want a real estate agent using the best technology.
The biggest changes I’ve seen in my career since implementing AI tools are time and money. I’m no longer spending money on lead generation, video editors, or marketing – I’m using AI to replace all of those costs and I’m maximizing my time by doing so. Through AI I’m also able to strategically post on social media with SEO-optimized captions and tags, which means I don’t need to spend hours drafting, editing and planning content.
The third biggest change I’ve seen is the optimization and power-up in the content I’m creating. Since using AI, I’ve created some of the best ad copy and hooks I’ve ever seen in my career. And because I know how to manipulate and analyze data, I’m feeding AI market reports and data from real estate boards to understand what demographics are most likely to be buying or selling right now, and what their buyer personas are, and then I’m creating ad campaigns around that. If you can learn data analysis, then it will help optimize everything in your business strategy.
My Advice on Where to Start
For beginners who have never experimented with AI and who don’t have somebody like me to ask and get a toolset from, I would say start with some free courses online, especially about LLM (large language models). LLMs like ChatGPT are great tools so if you can learn the framework of prompt engineering and how to use an LLM properly, then anything is possible.
I would also advise everyone to upgrade to the plus version of ChatGPT because you can upload files and PDFs to do data analysis for you. The plus version of ChatGPT is night or day from the free one because you get fine-tuned chatbots that are there to do exactly what you want them to do.
On my Instagram I give many free nuggets of gold when it comes to AI so following me and other influencers in the AI space on social media can help agents understand all of the new tools rolling out. AI is changing rapidly and I stay up to date with the latest advancements so that my followers can be well-informed and updated.
The Future of AI in Real Estate
I am in the process of creating my own GPTs (Generative Pre-trained Transformers) to further help agents systemize their business. One of the GPTs is preloaded and fine-tuned with all of the conditions and clauses from OREA (Ontario Real Estate Board) and it’s streamlined to give legal advice from a real estate standpoint in Ontario. It will even be able to help agents generate custom clauses.
Two other GPTs I’m working on are a data analysis GPT, which will analyze market stats from real estate boards and generate quarterly business plans, and a copywriting GPT that can create ad copy.
What excites me most about AI is that the sky is the limit. We have barely scratched the surface of what AI is capable of and it’s advancing so quickly that the possibilities for the future are endless. It might seem difficult or scary to learn, but it’s not. Leave the exploring and researching to people like me, and just follow the steps and workflows that are already in place so that you can start implementing AI into your life.
