{"id":6006,"date":"2016-03-16T06:00:15","date_gmt":"2016-03-16T10:00:15","guid":{"rendered":"http:\/\/www.zoocasa.com\/blog\/?p=6006"},"modified":"2016-03-16T13:44:31","modified_gmt":"2016-03-16T17:44:31","slug":"how-to-use-social-media-sell-your-home","status":"publish","type":"post","link":"https:\/\/www.zoocasa.com\/blog\/how-to-use-social-media-sell-your-home\/","title":{"rendered":"How to Use Social Media to Sell Your Home"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6007\" src=\"http:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2016\/03\/photo-1415243931302-9eb5b22247f2.jpg\" alt=\"dog-computer-home-social-media\" width=\"750\" height=\"625\" data-id=\"6007\" srcset=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2016\/03\/photo-1415243931302-9eb5b22247f2.jpg 750w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2016\/03\/photo-1415243931302-9eb5b22247f2-300x250.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>So you\u2019ve decided to sell your house and you want to reach as many people as possible. You want to try to use Facebook, Twitter, and other platforms, but don\u2019t want to screw it up.<\/p>\n<p>Social media is a powerful tool in any form of PR, in particular with housing. Real estate has the second-highest inbound engagement by industry, just behind utilities, meaning people want to talk about it. The response, though, is thirteenth, meaning those reaching out to chat about properties aren\u2019t getting answers, which are unexplored opportunities.<\/p>\n<p>If you want to take advantage of this eager market online, here are a few tips.<\/p>\n<p><strong>Professional staging and photos are a must<\/strong><\/p>\n<p>If you haven\u2019t staged your home for your listing, and your photos aren\u2019t top quality, there\u2019s no point in sharing your sale. You want to gain traction from people you <em>don\u2019t<\/em> know, and the only way to do that is to grab their attention. Well-lit, professional photos are essential for so many reasons, and social is definitely one of them.<\/p>\n<p>If your photos are beautiful and show off your home\u2019s potential, others will share your post. It could even get picked up by real estate sites (like our <a href=\"http:\/\/www.zoocasa.com\/blog\/category\/knockout-listings\/\">Knockout Listings<\/a>!), which is like striking gold.<\/p>\n<p><strong>Use concrete info \/ Don\u2019t try anything weird<\/strong><\/p>\n<p>People want to know the facts, so give them what they want:<\/p>\n<ul>\n<li>Location<\/li>\n<li>Price<\/li>\n<li>Square footage<\/li>\n<li>Open house date<\/li>\n<li>One or two key features to highlight<\/li>\n<\/ul>\n<p>And that\u2019s it. Don\u2019t talk about how much your family has loved it here or the tree you planted. Potential homebuyers want to know they can make the home <em>theirs<\/em>, not assume your memories and living space. Make your home seem welcoming and warm while keeping it impersonal, like a blank canvas.<\/p>\n<p><strong>Use your friends and family<\/strong><\/p>\n<p>While you might have an established social media network, I\u2019m willing to bet that your network also has a network, one that differs from yours. Be sure that once you share your home sale, you tell the people closest to you to share and retweet.<\/p>\n<p>And don\u2019t expect them to do it on their own! They might miss the post or get busy, but if you email them the link for the post, making it as simple and quick as possible, they\u2019ll do it. Most people want to help you with something this monumental, but need a nudge to get it done.<\/p>\n<p>Also, your real estate agent likely has a network, too. Even if your agent doesn\u2019t use Facebook much, their colleagues could be social media mavens, so inquire about how your agent is pushing your home sale online.<\/p>\n<p><strong>Create a brief posting schedule<\/strong><\/p>\n<p>While you want to get your loved ones to help you, you don\u2019t want to annoy them either. Facebook should be used sparingly, Instagram should be used once, and Twitter should be targeted at varied times, to reach different people.<\/p>\n<p>Be sure to include one image with <em>every<\/em> post, and 5 or 6 images in your initial Facebook post. (Images make people stop scrolling, so a beautiful kitchen or front yard is sure to stop them in their tracks!) Also, don\u2019t forget to include a link to your home sale webpage\u2014You have a home sale webpage, right? Talk to your agent. Something like <a href=\"http:\/\/www.9withrow.com\/\">this<\/a>.<\/p>\n<p>If you list on a Tuesday, your open house is Saturday, and you\u2019re accepting offers on the following Monday, here\u2019s a hypothetical timeline:<\/p>\n<p><em><strong>Tuesday<\/strong><\/em><\/p>\n<p>Initial Facebook post with half-a-dozen images<\/p>\n<p>Morning Twitter post<\/p>\n<p><em><strong>Wednesday<\/strong><\/em><\/p>\n<p>Instagram post<\/p>\n<p>Evening Twitter post<\/p>\n<p>Reach out to friends and family, asking them to share your Facebook post or retweet your<\/p>\n<p><em><strong>Thursday<\/strong><\/em><\/p>\n<p>Afternoon Twitter post<\/p>\n<p><em><strong>Friday<\/strong><\/em><\/p>\n<p>Open House Facebook post<\/p>\n<p>Open House Twitter post<\/p>\n<p><em><strong>Saturday<\/strong><\/em><\/p>\n<p>Comment on your Open House Facebook post, reminding potential homebuyers that it\u2019s about to start<\/p>\n<p>Morning Open House Twitter post<\/p>\n<p><em><strong>Monday<\/strong><\/em><\/p>\n<p>Morning Offers Twitter post<\/p>\n<p>Afternoon Offers Twitter post<\/p>\n<p><em><strong>Tuesday<\/strong><\/em><\/p>\n<p>Tell everyone on Facebook, Twitter, and Instagram that you\u2019ve sold your home!<\/p>\n<p><strong>Think about what you\u2019d want to share<\/strong><\/p>\n<p>I\u2019m sure you\u2019re on Facebook already, if you\u2019re reading this. So what would you want to see? What about a home excites you and makes you want to share? It\u2019s likely been said above, but if there\u2019s something else\u2014a great deal, for example\u2014include that.<\/p>\n<p>There are no cut-and-dry rules to showcasing your home on social media. Be clean, concise, and organized and you\u2019re sure to snag at least a bit of extra attention. You never know who will see your posts online; it could be someone looking for their next home, who winds up buying yours!<\/p>\n<p>Unsplash: <a href=\"https:\/\/unsplash.com\/photos\/LlJPXSF3GbE\" target=\"_blank\">Nick Turner<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; So you\u2019ve decided to sell your house and you want to reach as many people as possible. You want to try to use Facebook, Twitter, and other platforms, but don\u2019t want to screw it up. Social media is a powerful tool in any form of PR, in particular with housing. Real estate has the [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":6007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[3],"tags":[750,752,749,753,751],"class_list":["post-6006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ask-the-pros","tag-facebook","tag-instagram","tag-online","tag-staging","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Social Media to Sell Your Home | Zoocasa Blog<\/title>\n<meta name=\"description\" content=\"&nbsp; So you\u2019ve decided to sell your house and you want to reach as many people as possible. 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