{"id":39549,"date":"2025-11-10T06:00:00","date_gmt":"2025-11-10T11:00:00","guid":{"rendered":"https:\/\/www.zoocasa.com\/blog\/?p=39549"},"modified":"2025-11-18T09:42:49","modified_gmt":"2025-11-18T14:42:49","slug":"rising-rent-and-employment-market","status":"publish","type":"post","link":"https:\/\/www.zoocasa.com\/blog\/rising-rent-and-employment-market\/","title":{"rendered":"City by City: How Rising Rents and Job Losses Are Reshaping Canada\u2019s Housing Market in 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Housing and employment are two of the clearest indicators of a community\u2019s overall well-being. For many Canadians, the decision to settle in a city depends on a combination of stable job opportunities and affordable housing costs. Together, these factors shape where people live and how confidently they can plan for the future. When either begins to falter, population growth slows, housing demand shifts, and local economies inevitably feel the ripple effects. In a healthy economy, unemployment typically falls between 3.5% and 4.5%, rarely exceeding 5%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet in 2025, both the housing and job markets have drifted out of balance. Unemployment rates in Canada are climbing, and many people are feeling the pinch. A recent <a href=\"https:\/\/www.zoocasa.com\/blog\/canadian-homeowner-survey-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoocasa survey <\/a>of nearly 1,000 Canadians found that 15.1% have less than $5,000 in savings for a down payment, suggesting many will remain long-term renters as homeownership is still years out of reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zoocasa analyzed rental prices and unemployment rates from January to September 2025 across Canadian cities to examine how shifting job markets are affecting rental trends.<\/p>\n\n\n<div style=\"min-height:694px\" id=\"datawrapper-vis-1a7LQ\"><script type=\"text\/javascript\" defer src=\"https:\/\/datawrapper.dwcdn.net\/1a7LQ\/embed.js\" charset=\"utf-8\" data-target=\"#datawrapper-vis-1a7LQ\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/datawrapper.dwcdn.net\/1a7LQ\/full.png\" alt=\"City-Level Unemployment and Rent Trends Across Canada in 2025 (Table)\" \/><\/noscript><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rents Rise in Weakened Job Markets<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Across Canada, rents continue to rise despite increasing unemployment. <a href=\"https:\/\/www.zoocasa.com\/saskatoon-sk-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Saskatoon<\/a> saw the sharpest increase, with rents up 9.2% (+$112) to $1,335, even as unemployment rose from 4.8% to 5.3%. <a href=\"https:\/\/www.zoocasa.com\/regina-sk-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Regina<\/a> followed, with rents climbing 4.2% (+$53) to $1,314, even as unemployment improved slightly from 7.0% to 6.5%. In September, Saskatchewan\u2019s goods-producing sector experienced a notable decline. The construction sector lost about 1,000 jobs, while utilities shed around 700, as reported by the Government of Canada&#8217;s <a href=\"https:\/\/www.jobbank.gc.ca\/trend-analysis\/job-market-reports\/sk\/job-market-snapshot\" target=\"_blank\" rel=\"noreferrer noopener\">job bank<\/a>.<br><br>In <a href=\"https:\/\/www.zoocasa.com\/kelowna-bc-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Kelowna<\/a>, unemployment surged from 4.9% to 7.1%, the largest jump in any city, yet rents rose 3.7% (+$69) to $1,935.&nbsp;Windsor saw a similar pattern: rents increased 3.7% (+$57) to $1,611, while unemployment climbed from 9.1% to 10.4%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWindsor families are being left to carry the weight of U.S. tariffs, and a weak provincial government with no plan to protect jobs,\u201d Windsor West NDP MPP Lisa Gretzky stated in an August press release about the <a href=\"https:\/\/hla.ontariondp.ca\/news\/families-windsor-are-paying-steep-price-ontario-s-jobs-crisis\" target=\"_blank\" rel=\"noreferrer noopener\">city\u2019s job crisis<\/a>. In the second quarter of 2025, the province lost 38,000 jobs, including 56,000 full-time positions. Nearly 30,000 of those were in the manufacturing sector, a key pillar of Windsor\u2019s economy.&nbsp; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Related:<\/strong> <a href=\"https:\/\/www.zoocasa.com\/blog\/happiest-big-cities-in-canada\/\" target=\"_blank\" rel=\"noreferrer noopener\">Two of Canada\u2019s Happiest Major Cities Have Vastly Different Home Prices <\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Early Signs of Relief<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some regions are beginning to show tentative signs of balance. <a href=\"https:\/\/www.zoocasa.com\/oshawa-on-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Oshawa<\/a> stands out for the steepest rent drop nationwide, falling 12.8% (\u2212$258) to $1,754 as unemployment rose from 8.2% to 8.8%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.zoocasa.com\/barrie-on-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Barrie<\/a> saw rents decline 6% (\u2212$119) to $1,871, alongside a sharp rise in unemployment from 5.8% to 7.7%. In <a href=\"https:\/\/www.zoocasa.com\/toronto-on-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Toronto<\/a>, rents decreased by 3% (\u2212$70) to $2,290, with unemployment remaining steady at 8.9%. <a href=\"https:\/\/www.zoocasa.com\/kitchener-on-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Kitchener<\/a>\u2013<a href=\"https:\/\/www.zoocasa.com\/cambridge-on-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Cambridge<\/a>\u2013<a href=\"https:\/\/www.zoocasa.com\/waterloo-on-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Waterloo<\/a> also saw a 3% decrease (\u2212$55), while unemployment improved from 8.0% to 7.1%, suggesting that affordability pressures may be easing slowly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Large metropolitan areas remain stubbornly expensive despite minor fluctuations. Montr\u00e9al and <a href=\"https:\/\/www.zoocasa.com\/vancouver-bc-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Vancouver<\/a> experienced little movement, with unemployment rates remaining steady at 6.5% and 6.3%, respectively, and minimal rent changes. <a href=\"https:\/\/www.zoocasa.com\/ottawa-on-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Ottawa<\/a>\u2013Gatineau, with unemployment rising from 5.7% to 7.0% saw rents decrease by just 1% (\u2212$21) to $1,991, indicating that tight supply continues to buffer prices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In coastal cities such as <a href=\"https:\/\/www.zoocasa.com\/halifax-ns-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Halifax<\/a>, <a href=\"https:\/\/www.zoocasa.com\/victoria-bc-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Victoria<\/a>, and Vancouver, affordability remains out of reach despite stability on paper. All three saw minor increases in unemployment, yet rents remained largely unchanged. In Halifax, rents rose by just $10 a month, while in Victoria, there was a minimal decrease of $17.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A few markets are showing genuine improvement in both job conditions and housing costs. <a href=\"https:\/\/www.zoocasa.com\/hamilton-on-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Hamilton<\/a>, <a href=\"https:\/\/www.zoocasa.com\/london-on-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">London<\/a>, and Vancouver each reported slight decreases in unemployment, but rent relief remains minimal, within a narrow range of $15 to $40. Kitchener\u2013Cambridge\u2013Waterloo and <a href=\"https:\/\/www.zoocasa.com\/regina-sk-real-estate\" target=\"_blank\" rel=\"noreferrer noopener\">Regina <\/a>show early signs of balance, with improving employment and slower rent growth.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Read More:<a href=\"https:\/\/www.zoocasa.com\/blog\/major-city-condo-prices-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\"> City or Suburb? Here\u2019s Where Condo Prices Dropped the Most in 2025<\/a> <\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Cost of Stability<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This disconnect between wages, rent, and availability is reshaping how Canadians live, work, and plan their futures.&nbsp; In fact, Canada\u2019s birth rate has fallen to its<a href=\"https:\/\/www.cbc.ca\/news\/canada\/british-columbia\/canada-lowest-ever-fertility-rate-1.7338374\" target=\"_blank\" rel=\"noreferrer noopener\"> lowest level <\/a>in recorded history, reflecting the lasting impact that affordability challenges can have on future generations. An Ipsos survey for Global News found that <a href=\"https:\/\/globalnews.ca\/news\/10320688\/canada-birth-rate-ipsos-poll\/\" target=\"_blank\" rel=\"noreferrer noopener\">65% of Canadians<\/a> are choosing smaller families due to financial pressures. Without rent control and stronger wage growth, Canada\u2019s rental market will continue to operate on compromise, where stability comes at a cost and true affordability remains elusive.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The widening gap between wages, rent, and housing supply has become one of Canada\u2019s defining economic challenges.&nbsp; As affordability pressures mount, stability itself is being redefined, shifting from a sense of security to a balancing act between income and essential costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, there\u2019s room for optimism. With stronger job growth, fairer wages, and a renewed focus on expanding affordable housing, cities could begin to restore balance between earnings and expenses. Closing that gap won\u2019t happen overnight, but these steps are essential to ensuring that stability and opportunity remain within reach for future generations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking for a new home? <a href=\"https:\/\/www.zoocasa.com\/buy-with-zoocasa\" target=\"_blank\" rel=\"noreferrer noopener\">Give us a call today<\/a>&nbsp;to speak with an agent in your area and start planning your next real estate endeavor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Housing and employment are two of the clearest indicators of a community\u2019s overall well-being. For many Canadians, the decision to settle in a city depends on a combination of stable job opportunities and affordable housing costs. Together, these factors shape where people live and how confidently they can plan for the future. When either begins [&hellip;]<\/p>\n","protected":false},"author":157,"featured_media":39550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"footnotes":""},"categories":[1114,1111],"tags":[],"class_list":["post-39549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affordability-reports","category-canada"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rising Rent and Job Losses Reshape Canada\u2019s Housing Market<\/title>\n<meta name=\"description\" content=\"This disconnect between rent and job losses are reshaping how Canadians live, work, and plan their futures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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