{"id":31055,"date":"2024-08-08T07:00:00","date_gmt":"2024-08-08T11:00:00","guid":{"rendered":"https:\/\/www.zoocasa.com\/blog\/?p=31055"},"modified":"2024-08-14T14:31:49","modified_gmt":"2024-08-14T18:31:49","slug":"how-real-estate-agents-set-listing-prices","status":"publish","type":"post","link":"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/","title":{"rendered":"Price it Right: How Real Estate Agents Set Listing Prices"},"content":{"rendered":"\n<p>Buying and selling a home is exciting, but understanding how home prices are determined can feel overwhelming. We spoke with Toronto eXp Realty Agent <a href=\"https:\/\/pauling.exprealty.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paul Ing <\/a>to get the inside scoop on the factors influencing home prices and how real estate agents, as experienced professionals, determine home value so that their clients get the best return on their investment.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Role of Supply and Demand<\/h2>\n\n\n\n<p>Supply and demand is a primary factor in determining home price values. \u201cWhen fewer homes are available compared to the number of buyers, prices go up. If there are too many homes for sale and insufficient buyers, prices can drop,\u201d Ing explains. This balance creates buyer and seller markets. Ideally, the market aims for a fair value, with just enough homes to meet buyer demand and stabilize prices. Simply put, fair market value is the price a willing buyer would pay, and a willing seller would accept when neither feels pressured to buy or sell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Market Conditions<\/h2>\n\n\n\n<p>Market conditions, such as whether it\u2019s a buyer\u2019s or seller\u2019s market, significantly impact how quickly homes sell. In a buyer\u2019s market, where there are more homes for sale than buyers, prices may be lower, and homes may take longer to sell. For instance, a house selling for $500,000 in a balanced market might sell for $480,000 in a buyer&#8217;s market. Conversely, in a seller\u2019s market, where there are more buyers than homes for sale, prices can be higher, and homes may sell quickly. For example, that house might sell for $520,000 in a seller&#8217;s market. Understanding these market dynamics is crucial for accurately determining the right price for a home you want to buy or sell.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Read: <\/strong><a href=\"https:\/\/www.zoocasa.com\/blog\/off-season-home-buying-jan-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Beat the Crowd: Why Off-Season Home Shopping is a Smart Move&nbsp; <\/strong><\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Real-Estate-Agents-Set-Prices-02.jpg\" alt=\"newly moved in couple\" class=\"wp-image-31127\" srcset=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Real-Estate-Agents-Set-Prices-02.jpg 600w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Real-Estate-Agents-Set-Prices-02-300x169.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Location, Location, Location<\/h2>\n\n\n\n<p>Location is one of the most critical factors influencing a home\u2019s value. Different neighborhoods can significantly impact property values. For example, homes in sought-after school districts or areas with excellent amenities tend to have higher prices. \u201cLocation is paramount,\u201d says Ing. \u201cIt\u2019s essential to look beyond fancy upgrades and consider fundamental aspects of a property.\u201d Positive influences on property value in real estate include safety, proximity to amenities, access to public transportation, natural surroundings, and future development plans.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using the Multiple Listing Service (MLS)<\/h2>\n\n\n\n<p>The Multiple Listing Service (MLS) is a database that real estate professionals use to access reliable information about a property.&nbsp; The MLS has millions of historical and active listings, offering a comprehensive view of how many homes have sold in an area and their prices. Ing explains, \u201cThe MLS shows historical, current, and active listings, which gives agents a comprehensive view of how many homes have sold in an area and for what price.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Real-Estate-Agents-Set-Prices-01.jpg\" alt=\"white house and blue door\" class=\"wp-image-31128\" srcset=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Real-Estate-Agents-Set-Prices-01.jpg 600w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Real-Estate-Agents-Set-Prices-01-300x169.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a Comparative Market Analysis (CMA)<\/h2>\n\n\n\n<p>Determining property value involves comparing properties with similar characteristics in the market or recently sold properties in the same area. Real estate agents play a pivotal role in this process. Their expertise in comparing factors like size, location, amenities, and condition allows them to effectively gauge the current market value of the property under consideration. This helps establish a properly valued price range for a home, providing a numerical metric to real estate that can often feel sentimental to a seller.<\/p>\n\n\n\n<p>Many real estate agents share a Comparative Market Analysis (CMA) report with their clients. This report details comparable properties\u2019 floor plans, the number of bedrooms and bathrooms, parking spots, and square footage. It gives clients the information they need to make informed decisions about their real estate transactions. This comprehensive analysis ensures that clients clearly understand the property\u2019s market value, facilitating informed decisions about buying or selling.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Read: <\/strong><a href=\"https:\/\/www.zoocasa.com\/blog\/good-neighbourhoods-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>What to Look for in a Good Neighbourhood: A Comprehensive Guide<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Real-Estate-Agents-Set-Prices-03.jpg\" alt=\"agents comparing prices\" class=\"wp-image-31126\" srcset=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Real-Estate-Agents-Set-Prices-03.jpg 600w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Real-Estate-Agents-Set-Prices-03-300x169.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Avoiding Overpriced Properties<\/h2>\n\n\n\n<p>Overpricing a property can lead to it sitting on the market for longer than average, deterring buyers. Potential buyers may think something is wrong with the property if it lingers too long. This can lead to a perception of the property being less desirable or having hidden issues, which can further deter potential buyers. Real estate agents start by identifying comparable properties sold within the last six months, ensuring they match in size, age, condition, and location to determine the ideal listing price. Next, they adjust for differences between these properties and those being priced, such as an extra bedroom or a newly renovated kitchen. They can establish a realistic price range by calculating the adjusted sales prices of these comparables. Finally, they use the median or average of these adjusted prices to set a competitive and appealing listing price for the property.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Economic Trends<\/h2>\n\n\n\n<p>Staying informed about economic changes, such as interest rates and policy updates, is vital since these factors can significantly impact the housing market. Reliable sources, like the <a href=\"https:\/\/www.zoocasa.com\/blog\/boc-rate-cut-july-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bank of Canada<\/a>, can provide valuable information to help you understand the real estate market and how it will impact the community you\u2019re looking to buy or sell in.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Read: <\/strong><a href=\"https:\/\/www.zoocasa.com\/blog\/larger-down-payments-impact-on-monthly-mortgage\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How A Larger Down Payment Will Change Your Monthly Mortgage Payment Across Canada<\/strong><\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Putting It All Together<\/h2>\n\n\n\n<p>Determining the price of a home involves a mix of market research, understanding supply and demand, and staying informed about economic changes. A seasoned and trustworthy real estate agent will always help you gain more insights into pricing and secure the best deal or return on investment. Considering these factors, you can better understand a home&#8217;s value, making your real estate journey less daunting.<\/p>\n\n\n<div class=\"cta\">\n<div class=\"cta-left\">\n<div class=\"cta-title\"> Are you thinking about entering the market in 2024?<\/div>\n<div class=\"cta-body\">Contact us today<\/div>\n<\/div>\n<div class=\"cta-right\"><a href=\"https:\/\/www.zoocasa.com\/buy-with-zoocasa\"><button class=\"cta-button\">Talk To Our Experts<\/button><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Buying and selling a home is exciting, but understanding how home prices are determined can feel overwhelming. We spoke with Toronto eXp Realty Agent Paul Ing to get the inside scoop on the factors influencing home prices and how real estate agents, as experienced professionals, determine home value so that their clients get the best [&hellip;]<\/p>\n","protected":false},"author":157,"featured_media":31123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[11,33,1193,113],"tags":[],"class_list":["post-31055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-moving-tips","category-real-estate-news","category-real-estate-qa","category-selling-your-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Real Estate Agents Set Listing Prices<\/title>\n<meta name=\"description\" content=\"Toronto eXp Realty Agent Paul Ing shared the factors influencing home prices and how real estate agents determine home value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Real Estate Agents Set Listing Prices\" \/>\n<meta property=\"og:description\" content=\"Toronto eXp Realty Agent Paul Ing shared the factors influencing home prices and how real estate agents determine home value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/\" \/>\n<meta property=\"og:site_name\" content=\"Zoocasa Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zoocasa\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-08T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14T18:31:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Price-it-Right-Zoocasa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Angela Serednicki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Price-it-Right-Zoocasa.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Zoocasa\" \/>\n<meta name=\"twitter:site\" content=\"@Zoocasa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela Serednicki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/\"},\"author\":{\"name\":\"Angela Serednicki\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/b162735b027c20ba6e2007c6ae373c22\"},\"headline\":\"Price it Right: How Real Estate Agents Set Listing Prices\",\"datePublished\":\"2024-08-08T11:00:00+00:00\",\"dateModified\":\"2024-08-14T18:31:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/\"},\"wordCount\":947,\"publisher\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#organization\"},\"articleSection\":[\"Moving Tips\",\"Real Estate News\",\"Real Estate Q&amp;A\",\"Selling Your Home\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/\",\"name\":\"How Real Estate Agents Set Listing Prices\",\"isPartOf\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#website\"},\"datePublished\":\"2024-08-08T11:00:00+00:00\",\"dateModified\":\"2024-08-14T18:31:49+00:00\",\"description\":\"Toronto eXp Realty Agent Paul Ing shared the factors influencing home prices and how real estate agents determine home value.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zoocasa.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Price it Right: How Real Estate Agents Set Listing Prices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#website\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/\",\"name\":\"Zoocasa Blog\",\"description\":\"Home Buying &amp; Selling Tips, Real Estate Market Trends &amp; News\",\"publisher\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zoocasa.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#organization\",\"name\":\"Zoocasa\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png\",\"contentUrl\":\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png\",\"width\":800,\"height\":800,\"caption\":\"Zoocasa\"},\"image\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Zoocasa\",\"https:\/\/twitter.com\/Zoocasa\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/b162735b027c20ba6e2007c6ae373c22\",\"name\":\"Angela Serednicki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/af504014ec3122b3f24f728fd2a477c40a5bde230d3da97cb9078471df17f9d3?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/af504014ec3122b3f24f728fd2a477c40a5bde230d3da97cb9078471df17f9d3?s=96&d=blank&r=g\",\"caption\":\"Angela Serednicki\"},\"description\":\"Angela Serednicki is a Public Relations and Content Specialist at Zoocasa. Having resided in different Toronto neighbourhoods for over a decade, she has gained an intimate understanding of and a passion for exploring the city\u2019s changing real estate scene. In her journalism career, Angela has written for some of Canada\u2019s best publications, including Maclean\u2019s, Canadian Business, Money Sense, Reader\u2019s Digest, and The Globe and Mail.\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/author\/angela-serednicki\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Real Estate Agents Set Listing Prices","description":"Toronto eXp Realty Agent Paul Ing shared the factors influencing home prices and how real estate agents determine home value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/","og_locale":"en_US","og_type":"article","og_title":"How Real Estate Agents Set Listing Prices","og_description":"Toronto eXp Realty Agent Paul Ing shared the factors influencing home prices and how real estate agents determine home value.","og_url":"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/","og_site_name":"Zoocasa Blog","article_publisher":"https:\/\/www.facebook.com\/Zoocasa","article_published_time":"2024-08-08T11:00:00+00:00","article_modified_time":"2024-08-14T18:31:49+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Price-it-Right-Zoocasa.jpg","type":"image\/jpeg"}],"author":"Angela Serednicki","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/08\/Price-it-Right-Zoocasa.jpg","twitter_creator":"@Zoocasa","twitter_site":"@Zoocasa","twitter_misc":{"Written by":"Angela Serednicki","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/#article","isPartOf":{"@id":"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/"},"author":{"name":"Angela Serednicki","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/b162735b027c20ba6e2007c6ae373c22"},"headline":"Price it Right: How Real Estate Agents Set Listing Prices","datePublished":"2024-08-08T11:00:00+00:00","dateModified":"2024-08-14T18:31:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/"},"wordCount":947,"publisher":{"@id":"https:\/\/www.zoocasa.com\/blog\/#organization"},"articleSection":["Moving Tips","Real Estate News","Real Estate Q&amp;A","Selling Your Home"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/","url":"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/","name":"How Real Estate Agents Set Listing Prices","isPartOf":{"@id":"https:\/\/www.zoocasa.com\/blog\/#website"},"datePublished":"2024-08-08T11:00:00+00:00","dateModified":"2024-08-14T18:31:49+00:00","description":"Toronto eXp Realty Agent Paul Ing shared the factors influencing home prices and how real estate agents determine home value.","breadcrumb":{"@id":"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.zoocasa.com\/blog\/how-real-estate-agents-set-listing-prices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zoocasa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Price it Right: How Real Estate Agents Set Listing Prices"}]},{"@type":"WebSite","@id":"https:\/\/www.zoocasa.com\/blog\/#website","url":"https:\/\/www.zoocasa.com\/blog\/","name":"Zoocasa Blog","description":"Home Buying &amp; Selling Tips, Real Estate Market Trends &amp; News","publisher":{"@id":"https:\/\/www.zoocasa.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zoocasa.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.zoocasa.com\/blog\/#organization","name":"Zoocasa","url":"https:\/\/www.zoocasa.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png","contentUrl":"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png","width":800,"height":800,"caption":"Zoocasa"},"image":{"@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Zoocasa","https:\/\/twitter.com\/Zoocasa"]},{"@type":"Person","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/b162735b027c20ba6e2007c6ae373c22","name":"Angela Serednicki","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/af504014ec3122b3f24f728fd2a477c40a5bde230d3da97cb9078471df17f9d3?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/af504014ec3122b3f24f728fd2a477c40a5bde230d3da97cb9078471df17f9d3?s=96&d=blank&r=g","caption":"Angela Serednicki"},"description":"Angela Serednicki is a Public Relations and Content Specialist at Zoocasa. Having resided in different Toronto neighbourhoods for over a decade, she has gained an intimate understanding of and a passion for exploring the city\u2019s changing real estate scene. In her journalism career, Angela has written for some of Canada\u2019s best publications, including Maclean\u2019s, Canadian Business, Money Sense, Reader\u2019s Digest, and The Globe and Mail.","url":"https:\/\/www.zoocasa.com\/blog\/author\/angela-serednicki\/"}]}},"_links":{"self":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/posts\/31055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/comments?post=31055"}],"version-history":[{"count":0,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/posts\/31055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/media\/31123"}],"wp:attachment":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/media?parent=31055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/categories?post=31055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/tags?post=31055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}