{"id":29503,"date":"2024-05-23T13:00:00","date_gmt":"2024-05-23T17:00:00","guid":{"rendered":"https:\/\/www.zoocasa.com\/blog\/?p=29503"},"modified":"2024-06-25T11:50:52","modified_gmt":"2024-06-25T15:50:52","slug":"how-to-use-tiktok-for-real-estate-marketing","status":"publish","type":"post","link":"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/","title":{"rendered":"How To Use TikTok For Real Estate Marketing"},"content":{"rendered":"\n<p>There\u2019s no denying the power of social media giant TikTok. Real estate agents can capitalize on its popularity as a surprisingly powerful tool to promote homes, interact with prospective customers, and develop their businesses.&nbsp;<\/p>\n\n\n\n<p><strong><em>Enjoying our content? Subscribe to our free<\/em><\/strong><a href=\"http:\/\/zoocasa.com\/newsletter\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em> weekly newsletter<\/em><\/strong><\/a><strong><em> to get real estate market insights, news, and reports straight to your inbox.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Property Tours&nbsp;<\/h2>\n\n\n\n<p>Consider making short videos that provide virtual tours of the homes you have listed. These films can present the property&#8217;s exterior as well as its inside, emphasizing its main features and facilities in an eye-catching manner.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Read: <\/strong><a href=\"https:\/\/www.zoocasa.com\/blog\/gen-z-guide-first-apartment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Ultimate Gen Z Guide to Your First Apartment&nbsp;<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Education and Information<\/h2>\n\n\n\n<p>Agents can use TikTok to teach prospective buyers and sellers about many facets of the real estate business, such as recommendations for first-time homebuyers, market trends, or how to stage a home for sale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Behind-The-Scenes<\/h2>\n\n\n\n<p>Presenting the daily activities of a real estate agent or the behind-the-scenes process of getting a property ready for sale can humanize the industry and help the agent connect with their audience. Additionally, it can also give potential sellers an idea of what selling a house entails, especially if they\u2019re first-time sellers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lead Generation<\/h2>\n\n\n\n<p>TikTok can be used to generate leads, directing viewers to agents\u2019 websites, contact information, or scheduling for property viewings.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Read: <\/strong><a href=\"https:\/\/www.zoocasa.com\/blog\/how-agents-build-brand-and-clientele\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>For Agents, By Agents: Tips for Helping New Agents Build Their Brand and Clientele<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Engagement and Consistency<\/h2>\n\n\n\n<p>When agents consistently post high-quality content and engage with users via comments and messages, their following will grow and relationships with potential clients will build up over time. TikTok is a fantastic tool to find new clientele and showcase what you and your agency have to offer, as well as draw attention from your community (and beyond).&nbsp;<\/p>\n\n\n\n<p>Are you looking to enter the real estate market this spring?<a href=\"https:\/\/www.zoocasa.com\/buy-with-zoocasa\" target=\"_blank\" rel=\"noreferrer noopener\"> Give us a call today<\/a>! One of the experienced agents at Zoocasa will be more than happy to help you through the exciting home-buying process!<\/p>\n\n\n<div class=\"cta\">\n<div class=\"cta-left\">\n<div class=\"cta-title\">Looking for your dream home?<\/div>\n<div class=\"cta-body\">We can help!<\/div>\n<\/div>\n<div class=\"cta-right\"><a href=\"https:\/\/www.zoocasa.com\/buy-with-zoocasa\"><button classcta=\"-button\">Talk To Our Experts<\/button><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no denying the power of social media giant TikTok. Real estate agents can capitalize on its popularity as a surprisingly powerful tool to promote homes, interact with prospective customers, and develop their businesses.&nbsp; Enjoying our content? Subscribe to our free weekly newsletter to get real estate market insights, news, and reports straight to your [&hellip;]<\/p>\n","protected":false},"author":160,"featured_media":29504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[1166],"tags":[],"class_list":["post-29503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-agents"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use TikTok For Real Estate Marketing | Zoocasa Blog<\/title>\n<meta name=\"description\" content=\"Capitalize on TikTok&#039;s power and use it to promote homes, interact with prospective customers, and develop your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use TikTok For Real Estate Marketing\" \/>\n<meta property=\"og:description\" content=\"Capitalize on TikTok&#039;s power and use it to promote homes, interact with prospective customers, and develop your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Zoocasa Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zoocasa\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-23T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T15:50:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/05\/Blog-x-Social-Images-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aiden Lowrie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How To Use TikTok For Real Estate Marketing\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/05\/Blog-x-Social-Images-2-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@Zoocasa\" \/>\n<meta name=\"twitter:site\" content=\"@Zoocasa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aiden Lowrie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/\"},\"author\":{\"name\":\"Aiden Lowrie\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/1084e18ebb426eb4b5ec4ee11d143717\"},\"headline\":\"How To Use TikTok For Real Estate Marketing\",\"datePublished\":\"2024-05-23T17:00:00+00:00\",\"dateModified\":\"2024-06-25T15:50:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/\"},\"wordCount\":355,\"publisher\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#organization\"},\"articleSection\":[\"For Agents\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/\",\"name\":\"How To Use TikTok For Real Estate Marketing | Zoocasa Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#website\"},\"datePublished\":\"2024-05-23T17:00:00+00:00\",\"dateModified\":\"2024-06-25T15:50:52+00:00\",\"description\":\"Capitalize on TikTok's power and use it to promote homes, interact with prospective customers, and develop your business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zoocasa.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Use TikTok For Real Estate Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#website\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/\",\"name\":\"Zoocasa Blog\",\"description\":\"Home Buying &amp; Selling Tips, Real Estate Market Trends &amp; News\",\"publisher\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zoocasa.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#organization\",\"name\":\"Zoocasa\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png\",\"contentUrl\":\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png\",\"width\":800,\"height\":800,\"caption\":\"Zoocasa\"},\"image\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Zoocasa\",\"https:\/\/twitter.com\/Zoocasa\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/1084e18ebb426eb4b5ec4ee11d143717\",\"name\":\"Aiden Lowrie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f64be6078d3e590bd6e50679709ea0c1469655503c48bbac66c05b5339165a3?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f64be6078d3e590bd6e50679709ea0c1469655503c48bbac66c05b5339165a3?s=96&d=blank&r=g\",\"caption\":\"Aiden Lowrie\"},\"description\":\"A Zoocasa Content Marketing Assistant, Aiden Lowrie gets to blend her love of writing with her love of all things real estate and marketing as a blog contributor. She loves to find niche spots in and around the GTA to explore, or find ways to make the most out of your space. Outside of work and blogging, Aiden enjoys being outside in the sunshine, patios with friends and family, and working on her own blog. Connect with Aiden to read more of her articles and insights!\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/author\/aiden-lowrie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Use TikTok For Real Estate Marketing | Zoocasa Blog","description":"Capitalize on TikTok's power and use it to promote homes, interact with prospective customers, and develop your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How To Use TikTok For Real Estate Marketing","og_description":"Capitalize on TikTok's power and use it to promote homes, interact with prospective customers, and develop your business.","og_url":"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/","og_site_name":"Zoocasa Blog","article_publisher":"https:\/\/www.facebook.com\/Zoocasa","article_published_time":"2024-05-23T17:00:00+00:00","article_modified_time":"2024-06-25T15:50:52+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/05\/Blog-x-Social-Images-2-1.png","type":"image\/png"}],"author":"Aiden Lowrie","twitter_card":"summary_large_image","twitter_title":"How To Use TikTok For Real Estate Marketing","twitter_image":"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2024\/05\/Blog-x-Social-Images-2-1.png","twitter_creator":"@Zoocasa","twitter_site":"@Zoocasa","twitter_misc":{"Written by":"Aiden Lowrie","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/#article","isPartOf":{"@id":"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/"},"author":{"name":"Aiden Lowrie","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/1084e18ebb426eb4b5ec4ee11d143717"},"headline":"How To Use TikTok For Real Estate Marketing","datePublished":"2024-05-23T17:00:00+00:00","dateModified":"2024-06-25T15:50:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/"},"wordCount":355,"publisher":{"@id":"https:\/\/www.zoocasa.com\/blog\/#organization"},"articleSection":["For Agents"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/","url":"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/","name":"How To Use TikTok For Real Estate Marketing | Zoocasa Blog","isPartOf":{"@id":"https:\/\/www.zoocasa.com\/blog\/#website"},"datePublished":"2024-05-23T17:00:00+00:00","dateModified":"2024-06-25T15:50:52+00:00","description":"Capitalize on TikTok's power and use it to promote homes, interact with prospective customers, and develop your business.","breadcrumb":{"@id":"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.zoocasa.com\/blog\/how-to-use-tiktok-for-real-estate-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zoocasa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Use TikTok For Real Estate Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.zoocasa.com\/blog\/#website","url":"https:\/\/www.zoocasa.com\/blog\/","name":"Zoocasa Blog","description":"Home Buying &amp; Selling Tips, Real Estate Market Trends &amp; News","publisher":{"@id":"https:\/\/www.zoocasa.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zoocasa.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.zoocasa.com\/blog\/#organization","name":"Zoocasa","url":"https:\/\/www.zoocasa.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png","contentUrl":"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png","width":800,"height":800,"caption":"Zoocasa"},"image":{"@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Zoocasa","https:\/\/twitter.com\/Zoocasa"]},{"@type":"Person","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/1084e18ebb426eb4b5ec4ee11d143717","name":"Aiden Lowrie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0f64be6078d3e590bd6e50679709ea0c1469655503c48bbac66c05b5339165a3?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f64be6078d3e590bd6e50679709ea0c1469655503c48bbac66c05b5339165a3?s=96&d=blank&r=g","caption":"Aiden Lowrie"},"description":"A Zoocasa Content Marketing Assistant, Aiden Lowrie gets to blend her love of writing with her love of all things real estate and marketing as a blog contributor. She loves to find niche spots in and around the GTA to explore, or find ways to make the most out of your space. Outside of work and blogging, Aiden enjoys being outside in the sunshine, patios with friends and family, and working on her own blog. Connect with Aiden to read more of her articles and insights!","url":"https:\/\/www.zoocasa.com\/blog\/author\/aiden-lowrie\/"}]}},"_links":{"self":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/posts\/29503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/users\/160"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/comments?post=29503"}],"version-history":[{"count":0,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/posts\/29503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/media\/29504"}],"wp:attachment":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/media?parent=29503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/categories?post=29503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/tags?post=29503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}