{"id":25585,"date":"2023-11-24T11:00:00","date_gmt":"2023-11-24T16:00:00","guid":{"rendered":"https:\/\/www.zoocasa.com\/blog\/?p=25585"},"modified":"2023-11-23T15:33:36","modified_gmt":"2023-11-23T20:33:36","slug":"for-agents-by-agents-how-to-use-ai-to-build-a-successful-business","status":"publish","type":"post","link":"https:\/\/www.zoocasa.com\/blog\/for-agents-by-agents-how-to-use-ai-to-build-a-successful-business\/","title":{"rendered":"For Agents, By Agents: How to Leverage AI and ChatGPT to Build a Successful Real Estate Business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When I first got into AI last year, I never would\u2019ve thought I\u2019d be producing my own AI-powered tool to streamline and help real estate agents create their own video content. I\u2019ve been a real estate agent for commercial and residential for 14 years, and in that time I\u2019ve run my business completely on social media and even coached other agents on how to use content creation and social media to build their business. But when AI came out, everything shifted and I started to wonder how I could leverage it to help my clients create content more easily.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Enjoying our content? Subscribe to our free&nbsp;<\/em><\/strong><a href=\"http:\/\/zoocasa.com\/newsletter\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>weekly newsletter<\/em><\/strong><\/a><strong><em>&nbsp;to get real estate market insights, news, and reports straight to your inbox.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once I went down the rabbit hole, I learned AI could be applied to everything &#8211; from sending customized emails to organizing data &#8211; and now my business is powered by AI. It can seem overwhelming at first, but the key is to surround yourself with the people who are using it and the people who can help you.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">A New Era: Meet the AI-Powered Real Estate Agent<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">We are at the beginning of a new era: the era of the AI-powered real estate agent. The last time we were at a major shift like this was with the internet and the introduction of MLS, so the sooner agents get on board with AI, the better their business will be. Buyers and sellers do not need to understand AI to know that they want a real estate agent using the best technology.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Read: <\/strong><a href=\"https:\/\/www.zoocasa.com\/blog\/moving-your-real-estate-business-to-new-province\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>For Agents, By Agents: Moving Your Real Estate Business to a New Province<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest changes I\u2019ve seen in my career since implementing AI tools are time and money. I\u2019m no longer spending money on lead generation, video editors, or marketing &#8211; I\u2019m using AI to replace all of those costs and I\u2019m maximizing my time by doing so. Through AI I\u2019m also able to strategically post on social media with SEO-optimized captions and tags, which means I don\u2019t need to spend hours drafting, editing and planning content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The third biggest change I\u2019ve seen is the optimization and power-up in the content I\u2019m creating. Since using AI, I\u2019ve created some of the best ad copy and hooks I\u2019ve ever seen in my career. And because I know how to manipulate and analyze data, I\u2019m feeding AI market reports and data from real estate boards to understand what demographics are most likely to be buying or selling right now, and what their buyer personas are, and then I\u2019m creating ad campaigns around that. If you can learn data analysis, then it will help optimize everything in your business strategy.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">My Advice on Where to Start&nbsp;<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">For beginners who have never experimented with AI and who don\u2019t have somebody like me to ask and get a toolset from, I would say start with some free courses online, especially about LLM (large language models). LLMs like ChatGPT are great tools so if you can learn the framework of prompt engineering and how to use an LLM properly, then anything is possible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I would also advise everyone to upgrade to the plus version of ChatGPT because you can upload files and PDFs to do data analysis for you. The plus version of ChatGPT is night or day from the free one because you get fine-tuned chatbots that are there to do exactly what you want them to do.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Read: <\/strong><a href=\"https:\/\/www.zoocasa.com\/blog\/for-agents-by-agents-building-your-brand-as-a-real-estate-agent\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>For Agents, By Agents: How to Build Your Brand and Stand Out as a Real Estate Agent<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">On my <a href=\"https:\/\/www.instagram.com\/carriesoaveandassociates\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram<\/strong><\/a> I give many free nuggets of gold when it comes to AI so following me and other influencers in the AI space on social media can help agents understand all of the new tools rolling out. AI is changing rapidly and I stay up to date with the latest advancements so that my followers can be well-informed and updated.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">The Future of AI in Real Estate<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">I am in the process of creating my own GPTs (Generative Pre-trained Transformers) to further help agents systemize their business. One of the GPTs is preloaded and fine-tuned with all of the conditions and clauses from OREA (Ontario Real Estate Board) and it\u2019s streamlined to give legal advice from a real estate standpoint in Ontario. It will even be able to help agents generate custom clauses.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two other GPTs I\u2019m working on are a data analysis GPT, which will analyze market stats from real estate boards and generate quarterly business plans, and a copywriting GPT that can create ad copy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What excites me most about AI is that the sky is the limit. We have barely scratched the surface of what AI is capable of and it\u2019s advancing so quickly that the possibilities for the future are endless. It might seem difficult or scary to learn, but it\u2019s not. Leave the exploring and researching to people like me, and just follow the steps and workflows that are already in place so that you can start implementing AI into your life.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"cta\">\n<div class=\"cta-left\">\n<div class=\"cta-title\">Thinking of joining the winter market?<\/div>\n<div class=\"cta-body\">Sign up for a free Consultation<\/div>\n<\/div>\n<div class=\"cta-right\"><a href=\"https:\/\/www.zoocasa.com\/sell-with-zoocasa\"><button class=\"cta-button\">Talk To Our Experts<\/button><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When I first got into AI last year, I never would\u2019ve thought I\u2019d be producing my own AI-powered tool to streamline and help real estate agents create their own video content. I\u2019ve been a real estate agent for commercial and residential for 14 years, and in that time I\u2019ve run my business completely on social [&hellip;]<\/p>\n","protected":false},"author":145,"featured_media":25590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"0","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[1166],"tags":[],"class_list":["post-25585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-agents"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>For Agents, By Agents: How to Leverage AI and ChatGPT to Build a Successful Real Estate Business | Zoocasa Blog<\/title>\n<meta name=\"description\" content=\"Real estate agent Carrie Soave, known as the AI expert for the Real Estate Industry, explains how she uses AI to power her entire business and gives tips for other agents looking to implement AI tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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