{"id":2547,"date":"2011-06-21T07:00:00","date_gmt":"2011-06-21T11:00:00","guid":{"rendered":"http:\/\/www.zoocasa.com\/blog\/social-media-and-marketing-your-property\/"},"modified":"2020-02-17T20:39:12","modified_gmt":"2020-02-18T01:39:12","slug":"social-media-and-marketing-your","status":"publish","type":"post","link":"https:\/\/www.zoocasa.com\/blog\/social-media-and-marketing-your\/","title":{"rendered":"Social Media and Marketing Your Property"},"content":{"rendered":"

by Teri Conrad<\/p>\n

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You must have noticed by now that Social Media is fast becoming a necessary tool in order to be an effective Real Estate Agent. The problem I\u2019m seeing is that many Realtor\u2019s \u00ae don\u2019t yet understand the tech tools and\/or the rules of engagement.<\/p>\n

You may think as a Seller that it\u2019s great if your Realtor\u00ae is posting your listing as a tweet or on his Facebook\u2026but how is he doing it?<\/p>\n

It appears as noise or spam if it sounds something like this: \u201cI just listed this 3 bedroom home in _______________ neighborhood for _______________ dollars\u201d.<\/p>\n

The only people interested in hearing\/seeing that will likely be you – but the Realtor\u00ae is likely alienating everyone else. There is one caveat\u2026if the Realtor\u00ae has a Facebook Business Page. Here would be an appropriate place to share his business information. There are so many tools that are designed for listings. For instance, your Realtor\u00ae, can post to MLS<\/a>, Zoocasa<\/a>, Kijiji<\/a>, Craig\u2019s List<\/a> and a host of other sites specifically designed for the home buying target. The people who go there will be anxious to see your listing details.<\/p>\n

Check to see what your Realtor\u00ae is offering in his\/her marketing plan. Check to see if he has a Business Facebook page. How is he engaging? Does he communicate with his audience? Is he answering a lot of questions and positioning himself as a trusted resource? Or is he just pushing his message? \u201cVisit this listing\u201d \u201cCome to my open house\u201d ?<\/p>\n

We\u2019re not all natural marketers and the rules have certainly changed. Make sure your Realtor\u00ae understands and can position\/market your property in the best possible light.<\/p>\n

—<\/p>\n

About the Author<\/h3>\n

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A modern Realtor\u00ae for 4 years, Teri is passionate about and embracing Web 2.0, utilizing online marketing initiatives and social media to maximize exposure and sell properties! She earned a diploma in Radio Communications from British Columbia Institute of Technology (BCIT) which positioned her well with the knowledge and experience to anticipate the new media and new technology world.\u00a0Teri’s background is in marketing and selling radio advertising for Rogers Communications Inc.<\/p>\n

Teri founded the\u00a0Fraser Valley Social Media Meetups<\/a>\u00a0 to share her knowledge and facilitate learning and networking in her community of Langley, BC, as well as sits on the Communications and membership committees of the Langley Chamber of Commerce. Teri also consults with clients who need guidance with their social media strategy and content management. Most recently, Teri was asked to speak at Inman’s Agent Reboot Conference<\/a> in Seattle and Portland. Known as @TLCHOME<\/a> on Twitter\u2026 Teri is happily married and has 2 great sons and a step daughter<\/p>\n","protected":false},"excerpt":{"rendered":"

by Teri Conrad You must have noticed by now that Social Media is fast becoming a necessary tool in order to be an effective Real Estate Agent. The problem I\u2019m seeing is that many Realtor\u2019s \u00ae don\u2019t yet understand the tech tools and\/or the rules of engagement. You may think as a Seller that it\u2019s […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[487,113],"tags":[],"class_list":["post-2547","post","type-post","status-publish","format-standard","hentry","category-guest-posts","category-selling-your-home"],"yoast_head":"\nSocial Media and Marketing Your Property | Zoocasa Blog<\/title>\n<meta name=\"description\" content=\"by Teri Conrad You must have noticed by now that Social Media is fast becoming a necessary tool in order to be an effective Real Estate Agent. 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