{"id":16805,"date":"2019-09-12T01:00:56","date_gmt":"2019-09-12T05:00:56","guid":{"rendered":"https:\/\/www.zoocasa.com\/blog\/?p=16805"},"modified":"2019-09-11T16:29:27","modified_gmt":"2019-09-11T20:29:27","slug":"sellers-markets-kitchener-waterloo","status":"publish","type":"post","link":"https:\/\/www.zoocasa.com\/blog\/sellers-markets-kitchener-waterloo\/","title":{"rendered":"These Are the Top Sellers\u2019 Markets in Kitchener-Waterloo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>Out of the housing markets in Ontario\u2019s Greater Golden Horseshoe, Kitchener-Waterloo stands out as one of the region\u2019s hottest; despite a slight slowing in August sales (down 9.1% year over year), sales-to-new-listings activity remains steep, creating an increasingly competitive marketplace for prospective buyers, setting the stage for an active fall market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the area\u2019s main draws is its relatively well-priced housing stock, especially compared to&nbsp;<a href=\"https:\/\/www.zoocasa.com\/toronto-on-houses\">Toronto homes for sale<\/a>: the average detached house can be purchased for $615,568 \u2013 less than the average condo unit in the City of Toronto,&nbsp;<a href=\"https:\/\/www.zoocasa.com\/blog\/treb-august-2019\/\">which now fetches an average of $619,307<\/a>. This makes the city a popular real estate destination for both locals and buyers on the move, whose buying power is supported by its strong education- and health-based jobs market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Buyer Competition is Heating Up in Kitchener-Waterloo<br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to recent analysis by Zoocasa, sellers\u2019 market conditions are especially strong for homes below the $600,000 range, which is exacerbated by declining new supply in some neighbourhoods. The study assessed 13 neighbourhoods across the Waterloo region, and 19 across Kitchener, based on their sales-to-new-listings ratios (SNLR) between July and August, 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This ratio is calculated by dividing the number of sales by the number of new listings brought to market over the course of the month. A percentage between 40 \u2013 60% indicates a market is balanced, while below and above that threshold reveal buyers\u2019 and sellers\u2019 markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">No Buyers\u2019 Markets Available in Waterloo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Buyer conditions were searing in the 13 neighbourhoods analyzed within the Waterloo region, as available new listings were well outweighed by sales activity, creating a very competitive environment for interested buyers. Eleven neighbourhoods have sales-to-new-listings ratios at or above the 61% mark, indicating sellers\u2019 conditions, while only two \u2013 Erbsville \/ Laurelwood and Upper Beechwood \u2013 can be considered balanced, with ratios of 60% and 56%, respectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The neighbourhood with the highest SNLR is Lakeshore North, with a percentage of 131%, a year-over-year increase of 66%. That\u2019s based on a 54% uptick in sales, while new listings have plunged by -23%, leading to a supply-and-demand imbalance. However, the neighbourhood remains affordable with the average price actually decreasing by 6% from 2018, to $484,161.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While market conditions haven\u2019t increased as rapidly in Lakeshore \/ Parkdale, the neighbourhood has an SNLR of 100%, up 3% from last year, due to a 6% increase in sales outpacing a 3% increase in&nbsp;<a href=\"https:\/\/www.zoocasa.com\/real-estate\">MLS listings<\/a>. Prices in the area have remained fairly stable, up 2% to $438,600.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rounding out the top three is the neighbourhood of Glenridge \/ Lincoln Heights with an SNLR of 96%. Here, it\u2019s another classic supply-and-demand imbalance, as sales have surged 15% from the same time period in 2018, and new listings have fallen by -9.8%. However, this hasn\u2019t yet had a dramatic upward pull on <g class=\"gr_ gr_60 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar multiReplace\" id=\"60\" data-gr-id=\"60\">the a<\/g>verage price, which hit $432,553, up 2.5% year over year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marcia Fukudome, a Zoocasa sales representative in the Kitchener-Waterloo region expects homes listed under $500,000 to be especially popular with buyers this fall. &#8220;The recently unveiled First-Time Home Buyer Incentive along with slowing mortgage rates will make homes in this area more affordable and attractive to first-time <g class=\"gr_ gr_4 gr-alert gr_spell gr_inline_cards gr_disable_anim_appear ContextualSpelling ins-del\" id=\"4\" data-gr-id=\"4\">home buyers<\/g>,&#8221; says Fukudome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out which Waterloo neighbourhoods can be considered sellers\u2019 markets in the infographic below:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/waterloo-buyers-sellers-markets-zoocasa.png\"><img decoding=\"async\" src=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"1913\" src=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/waterloo-buyers-sellers-markets-zoocasa.png\" alt=\"\" class=\"wp-image-16806\" srcset=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/waterloo-buyers-sellers-markets-zoocasa.png 1300w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/waterloo-buyers-sellers-markets-zoocasa-204x300.png 204w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/waterloo-buyers-sellers-markets-zoocasa-768x1130.png 768w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/waterloo-buyers-sellers-markets-zoocasa-696x1024.png 696w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Majority of Kitchener Remains in Sellers\u2019 Market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Of the 19 Kitchener neighbourhoods assessed by the study, the vast majority \u2013 14 &#8211; can be considered sellers\u2019 markets with an SNLR of 61% or more. However, three can be considered balanced \u2013 Downtown Kitchener \/ Westward, Pioneer Park \/ Doon \/ Wyldwoods, and Downtown \/ Rockway \/ S. Ward \u2013 with SNLRS of 59%, 59%, and 54%, respectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just two \u2013 Hidden Valley \/ Pioneer Tower, and Trussler \u2013 can actually be considered buyers\u2019 markets, with percentages of 35% and 14%. However, there are a few factors at play that make these neighbourhoods outliers. As Kitchener\u2019s highest-priced neighbourhood at an average of $1,152,928, Hidden Valley has a niche luxury buyer pool, with just seven sales outpaced by 11 new listings brought to market in July and August. While Tussler is a much more affordable locale with an average price of $495,000, there is very little sales activity; just one transaction occurred between the two-month time frame, while just five new listings came to market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of Kitchener\u2019s sellers\u2019 markets, Grand River North leads the pack with an SNLR of 120%, up 57% from the year before. This reflects a 20% increase in sales while new listings have plunged -37.5%, while the average price has stayed flat at $515,867 (+1.8%).&nbsp;<br><br>That\u2019s followed by Stanley Park \/ Centreville with a ratio of 112% (37%). Here, both sales and new listings have taken a tumble, down -12.5% and -39%. While this indicates the neighbourhood market is slowing, a deeper decline in new listings has kept choice scarce for buyers, propping the average price up by 20% to $442,060. Huron Park rounds out the top three Kitchener sellers\u2019 markets with an SNLR of 95%, as sales and listings are both up strongly, increasing 56% and 29% year over year, pushing the average price by 11% to $497,723.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, according to Fukudome, Kitchener still presents the best opportunities for both first-time buyers and investors, given its relative affordability. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out which Kitchener neighbourhoods can be considered sellers\u2019 markets in the infographic below:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/kitchener-buyers-sellers-markets-zoocasa.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"2304\" src=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/kitchener-buyers-sellers-markets-zoocasa.png\" alt=\"\" class=\"wp-image-16807\" srcset=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/kitchener-buyers-sellers-markets-zoocasa.png 1300w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/kitchener-buyers-sellers-markets-zoocasa-169x300.png 169w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/kitchener-buyers-sellers-markets-zoocasa-768x1361.png 768w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/kitchener-buyers-sellers-markets-zoocasa-578x1024.png 578w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Methodology<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sales-to-new listings ratio (SNLR) is caclculated as the number of sales divided by the number of new listings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Average sale prices, sales and new listings for Jun to Aug 2019 and for Jun to Aug 2018 were sourced<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">from the Kitchener-Waterloo Association of Realtors. Data was retrieved on Sep 5, 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Zoocasa<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zoocasa is a full-service brokerage that offers advanced online search tools to empower Canadians with the data and expertise they need to make more successful real estate decisions. View real estate listings at zoocasa.com or download our free iOS app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information about this report or to set up a media interview, please email&nbsp;communications@zoocasa.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Out of the housing markets in Ontario\u2019s Greater Golden Horseshoe, Kitchener-Waterloo stands out as one of the region\u2019s hottest; despite a slight slowing in August sales (down 9.1% year over year), sales-to-new-listings activity remains steep, creating an increasingly competitive marketplace for prospective buyers, setting the stage for an active fall market. One of the area\u2019s [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":16808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[1114,1107,1113],"tags":[],"class_list":["post-16805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affordability-reports","category-infographics","category-ontario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>These Are the Top Sellers\u2019 Markets in Kitchener-Waterloo | Zoocasa<\/title>\n<meta name=\"description\" content=\"Out of the housing markets in Ontario\u2019s Greater Golden Horseshoe, Kitchener-Waterloo stands out as one of the region\u2019s hottest; despite a slight slowing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zoocasa.com\/blog\/sellers-markets-kitchener-waterloo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These Are the Top Sellers\u2019 Markets in Kitchener-Waterloo | Zoocasa\" \/>\n<meta property=\"og:description\" content=\"Out of the housing markets in Ontario\u2019s Greater Golden Horseshoe, Kitchener-Waterloo stands out as one of the region\u2019s hottest; despite a slight slowing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zoocasa.com\/blog\/sellers-markets-kitchener-waterloo\/\" \/>\n<meta property=\"og:site_name\" content=\"Zoocasa Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zoocasa\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-12T05:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-11T20:29:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2019\/09\/kitchener-waterloo-buyers-sellers-markets-zoocasa-blog-07.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Penelope Graham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Zoocasa\" \/>\n<meta name=\"twitter:site\" content=\"@Zoocasa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Penelope Graham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/sellers-markets-kitchener-waterloo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/sellers-markets-kitchener-waterloo\/\"},\"author\":{\"name\":\"Penelope Graham\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/9a2554dc39c550f5ef3339b25aa1f09c\"},\"headline\":\"These Are the Top Sellers\u2019 Markets in Kitchener-Waterloo\",\"datePublished\":\"2019-09-12T05:00:56+00:00\",\"dateModified\":\"2019-09-11T20:29:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/sellers-markets-kitchener-waterloo\/\"},\"wordCount\":944,\"publisher\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#organization\"},\"articleSection\":[\"Affordability Reports\",\"Infographics\",\"Ontario\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/sellers-markets-kitchener-waterloo\/\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/sellers-markets-kitchener-waterloo\/\",\"name\":\"These Are the Top Sellers\u2019 Markets in Kitchener-Waterloo | Zoocasa\",\"isPartOf\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#website\"},\"datePublished\":\"2019-09-12T05:00:56+00:00\",\"dateModified\":\"2019-09-11T20:29:27+00:00\",\"description\":\"Out of the housing markets in Ontario\u2019s Greater Golden Horseshoe, Kitchener-Waterloo stands out as one of the region\u2019s hottest; 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