{"id":15510,"date":"2018-04-30T13:43:32","date_gmt":"2018-04-30T17:43:32","guid":{"rendered":"http:\/\/www.zoocasa.com\/blog\/?p=15510"},"modified":"2018-04-30T13:43:32","modified_gmt":"2018-04-30T17:43:32","slug":"rising-rates-and-home-prices-havent-slowed-homeownership-survey","status":"publish","type":"post","link":"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/","title":{"rendered":"Rising Rates and Home Prices Haven\u2019t Slowed Homeownership: SURVEY"},"content":{"rendered":"<p>Owning a home is still an integral part of the Canadian dream, even as new obstacles face today\u2019s aspiring buyers.<\/p>\n<p>The 2018 edition of Zoocasa\u2019s <em><a href=\"https:\/\/marketing.zoocasa.com\/zoocasa-housing-trends-report-2018-aspirations-obstacles.pdf\">Housing Trends Report: Aspirations and Obstacles<\/a><\/em>, which polled 1,431 respondents from across Canada, finds homeownership remains as top life milestone, even as new policies, rising interest rates, and heating prices continue to present hurdles to breaking into the market.<\/p>\n<h2>Millennials Still Intent on Home Ownership<\/h2>\n<p>That owning a home is a significant rite of passage remains a strong sentiment among Canadians, with 86 per cent feeling it\u2019s an important life milestone \u2013 an increase of 3 per cent from <a href=\"https:\/\/www.zoocasa.com\/blog\/over-half-of-canadians-support-a-foreign-buyer-tax-zoocasa-housing-trends-report\/\">2017 findings<\/a>. While Boomers feel strongest in this regard at 90 per cent, agreement is high\u00a0across all age groups, with 85 per cent of Gen Xers and 84 per cent of millennials feeling the same.<\/p>\n<p>As well, the majority of respondents feel homeownership should be achieved by one\u2019s late twenties or mid 30s.<\/p>\n<p><img \/><a href=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Homeownership-Milestone-Age.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15512 size-full\" src=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Homeownership-Milestone-Age.png\" alt=\"Homeownership Milestone Age\" width=\"884\" height=\"483\" data-id=\"15512\" srcset=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Homeownership-Milestone-Age.png 884w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Homeownership-Milestone-Age-300x164.png 300w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Homeownership-Milestone-Age-768x420.png 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/a><\/p>\n<p>However, just because homeownership is perceived as an important step doesn\u2019t mean it takes precedent over others; only 19 per cent of respondents said not being able to own a home would lead them to delay having their first baby, while only 13 per cent would put off getting married. Another 9 per cent stated it would prevent them from expanding their families with more children, while 6 per cent would delay getting engaged.<\/p>\n<p>And, while purchasing a home is perceived as more stressful than walking down the aisle at 46 per cent, only 19 per cent feel it\u2019s more stressful than having a baby. Thirty per cent feel it\u2019s more stressful than saving for retirement (a decline from 34 per cent in 2017).<\/p>\n<h2>Rising Home Prices Continue to be Biggest Challenge<\/h2>\n<p>Affordability \u2013 or a lack thereof \u2013 continues to be the main obstacle for aspiring buyers, with 42 per cent indicating it\u2019s their biggest barrier to homeownership. However, this has declined from 54 per cent in 2017, perhaps reflecting softer prices in some of Canada\u2019s largest markets, which occurred over the second half of last year.<\/p>\n<p>Respondents in Ontario reported a substantial drop in feeling blocked by rising prices, from 62 per cent in 2017 to 47 per cent this year; the average home price had fallen 14 per cent year over year as of March, following the Fair Housing Plan, which was\u00a0introduced by the provincial government to calm real estate conditions in the Greater Golden Horseshoe region.<\/p>\n<p><img \/><a href=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Affordability-as-an-obstacle.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15513 size-full\" src=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Affordability-as-an-obstacle.png\" alt=\"Affordability as an obstacle\" width=\"802\" height=\"473\" data-id=\"15513\" srcset=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Affordability-as-an-obstacle.png 802w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Affordability-as-an-obstacle-300x177.png 300w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Affordability-as-an-obstacle-768x453.png 768w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/a><\/p>\n<h2>Saving for a Down Payment is a Top Struggle<\/h2>\n<p>For those looking to make the leap from renting or living at home to homeownership, it\u2019s becoming increasingly difficult to save the necessary funds for a down payment, as rising interest rates and rental prices squeeze Canadians\u2019 abilities to carry shelter costs.<\/p>\n<p>For example, the minimum 5-per-cent down payment required to buy a home priced at the Canadian average of $491,065 is $24,553 \u2013 however, the majority of respondents (38 per cent) indicate they have less than $5,000 saved.<\/p>\n<p>This is increasingly keeping would-be buyers in the rental market, with not being able to save for a down payment cited as the top reason for renting (33 per cent). Another 29 per cent feel renting is cheaper, while 26 per cent feel they wouldn\u2019t be able to carry the cost of monthly mortgage payments.<\/p>\n<p><img \/><a href=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Reasons-for-renting.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15514 size-full\" src=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Reasons-for-renting.png\" alt=\"Reasons for renting\" width=\"738\" height=\"429\" data-id=\"15514\" srcset=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Reasons-for-renting.png 738w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Reasons-for-renting-300x174.png 300w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/a><\/p>\n<p>Not surprisingly, British Columbian renters \u2013 where the average one-bedroom condo now tops $2,000 monthly \u2013 are having the toughest time making the leap from renting to homeownership at 53 per cent. This is followed by Atlantic Canada, at 29 per cent. Quebec renters, however, seem to have the easiest time making the transition, at only 10 per cent citing the inability to save as a reason for renting.<\/p>\n<p><img \/><a href=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Renters-by-Province.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15515 size-full\" src=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Renters-by-Province.png\" alt=\"Renters by Province\" width=\"779\" height=\"368\" data-id=\"15515\" srcset=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Renters-by-Province.png 779w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Renters-by-Province-300x142.png 300w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Renters-by-Province-768x363.png 768w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\" \/><\/a><\/p>\n<h2>Rising Interest Rates Take Bite Out of Affordability<\/h2>\n<p>The Bank of Canada, which sets the cost of borrowing for lenders across the nation, has been on a hiking trend, increasing its Overnight Lending Rate (which in turn increases banks\u2019 Prime rates) three times between June 2017 to January 2017. This has effectively doubled the benchmark for interest rates, from 0.75 per cent to 1.25 per cent.<\/p>\n<p>While this immediately impacts borrowers with variable-rate mortgages, lenders have also followed suit by increasing their posted five-year fixed rates, which in turn increases the benchmark rate used to stress test potential buyers.<\/p>\n<p>There has been much expert commentary that a rising interest rate environment will contribute to a slower market \u2013 but have buyers truly been dissuaded?<\/p>\n<p>According to survey findings, rising interest rates did not materially impact those who bought a home over the last 12 months; while 28 per cent stated the threat of higher rates prompted them to make their purchase sooner, a full 56 per cent said it did not impact their original buying timeline. Only 9 per cent of buyers delayed their purchase as a result, while 7 per cent were not aware of rising rates at all.<\/p>\n<p>However, those who have not yet made their home purchase are more likely to be impacted \u2013 35 per cent have changed their buying timelines, while 30 per cent feel discouraged from buying a home.<\/p>\n<p><img \/><a href=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Impacted-by-BoC.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15516 size-full\" src=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Impacted-by-BoC.png\" alt=\"Impacted by BoC\" width=\"811\" height=\"633\" data-id=\"15516\" srcset=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Impacted-by-BoC.png 811w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Impacted-by-BoC-300x234.png 300w, https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Impacted-by-BoC-768x599.png 768w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/a><\/p>\n<h2>Real Estate: Still a Solid Investment?<\/h2>\n<p>How does Canadian real estate stack up as an investment? Given its steady appreciation in value over the past decade \u2013 even as a recession took its toll \u2013 and stable returns, it remains a highly coveted asset.<\/p>\n<p>Of all respondents, 8 per cent indicated they own an investment property:<\/p>\n<p>Detached homes and condos are the most popular form of real estate investment, at 39 per cent each, followed by semi-detached homes at 12 per cent. Just 5 per cent of respondents said they invested in a vacation home, while 9.5 per cent have invested in land, and 8 per cent in townhouses.<\/p>\n<p>By age group, Boomers were most likely to own an investment home at 5 per cent, followed by Gen Xers at 9 per cent, and millennials at 4 per cent.<\/p>\n<p><strong>Check out the full findings from Zoocasa\u2019s 2018 reports:<\/strong><\/p>\n<p><a href=\"https:\/\/marketing.zoocasa.com\/zoocasa-housing-trends-report-2018-aspirations-obstacles.pdf\">2018 Housing Trends Report: Aspirations and Obstacles<\/a><\/p>\n<p><a href=\"https:\/\/marketing.zoocasa.com\/zoocasa-housing-trends-report-2018-hot-issues.pdf\">2018 Housing Trends Report: Hot Issues<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Owning a home is still an integral part of the Canadian dream, even as new obstacles face today\u2019s aspiring buyers. The 2018 edition of Zoocasa\u2019s Housing Trends Report: Aspirations and Obstacles, which polled 1,431 respondents from across Canada, finds homeownership remains as top life milestone, even as new policies, rising interest rates, and heating prices [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":15517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[33,71],"tags":[],"class_list":["post-15510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-news","category-zoocasa-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rising Rates and Home Prices Haven&#039;t Slowed Ownership | Zoocasa<\/title>\n<meta name=\"description\" content=\"Rising rates and home prices continue to challenge prospective Canadian home buyers. However, recent survey results from Zoocasa reveal that...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rising Rates and Home Prices Haven&#039;t Slowed Ownership | Zoocasa\" \/>\n<meta property=\"og:description\" content=\"Rising rates and home prices continue to challenge prospective Canadian home buyers. However, recent survey results from Zoocasa reveal that...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"Zoocasa Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zoocasa\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-30T17:43:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Toronto-Bidding-Wars.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Penelope Graham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Zoocasa\" \/>\n<meta name=\"twitter:site\" content=\"@Zoocasa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Penelope Graham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/\"},\"author\":{\"name\":\"Penelope Graham\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/9a2554dc39c550f5ef3339b25aa1f09c\"},\"headline\":\"Rising Rates and Home Prices Haven\u2019t Slowed Homeownership: SURVEY\",\"datePublished\":\"2018-04-30T17:43:32+00:00\",\"dateModified\":\"2018-04-30T17:43:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/\"},\"wordCount\":972,\"publisher\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#organization\"},\"articleSection\":[\"Real Estate News\",\"Zoocasa News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/\",\"name\":\"Rising Rates and Home Prices Haven't Slowed Ownership | Zoocasa\",\"isPartOf\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#website\"},\"datePublished\":\"2018-04-30T17:43:32+00:00\",\"dateModified\":\"2018-04-30T17:43:32+00:00\",\"description\":\"Rising rates and home prices continue to challenge prospective Canadian home buyers. However, recent survey results from Zoocasa reveal that...\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zoocasa.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rising Rates and Home Prices Haven\u2019t Slowed Homeownership: SURVEY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#website\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/\",\"name\":\"Zoocasa Blog\",\"description\":\"Home Buying &amp; Selling Tips, Real Estate Market Trends &amp; News\",\"publisher\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zoocasa.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#organization\",\"name\":\"Zoocasa\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png\",\"contentUrl\":\"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png\",\"width\":800,\"height\":800,\"caption\":\"Zoocasa\"},\"image\":{\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Zoocasa\",\"https:\/\/twitter.com\/Zoocasa\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/9a2554dc39c550f5ef3339b25aa1f09c\",\"name\":\"Penelope Graham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b876eeae4e4052e9779a93235f93eeaf79772e0fca6f90c1e13a1143a4c748d9?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b876eeae4e4052e9779a93235f93eeaf79772e0fca6f90c1e13a1143a4c748d9?s=96&d=blank&r=g\",\"caption\":\"Penelope Graham\"},\"description\":\"Penelope Graham is the Managing Editor at Zoocasa, and has over a decade of experience covering real estate, mortgage, and personal finance topics. Her commentary on the housing market is frequently featured on both national and local media outlets including BNN Bloomberg, CBC, The Toronto Star, National Post, and The Huffington Post. When not keeping an eye on Toronto's hot housing market, she can be found brunching in one of the city's many vibrant neighbourhoods, travelling abroad, or in the dance studio.\",\"url\":\"https:\/\/www.zoocasa.com\/blog\/author\/penelope\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rising Rates and Home Prices Haven't Slowed Ownership | Zoocasa","description":"Rising rates and home prices continue to challenge prospective Canadian home buyers. However, recent survey results from Zoocasa reveal that...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/","og_locale":"en_US","og_type":"article","og_title":"Rising Rates and Home Prices Haven't Slowed Ownership | Zoocasa","og_description":"Rising rates and home prices continue to challenge prospective Canadian home buyers. However, recent survey results from Zoocasa reveal that...","og_url":"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/","og_site_name":"Zoocasa Blog","article_publisher":"https:\/\/www.facebook.com\/Zoocasa","article_published_time":"2018-04-30T17:43:32+00:00","og_image":[{"width":612,"height":408,"url":"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2018\/04\/Toronto-Bidding-Wars.jpg","type":"image\/jpeg"}],"author":"Penelope Graham","twitter_card":"summary_large_image","twitter_creator":"@Zoocasa","twitter_site":"@Zoocasa","twitter_misc":{"Written by":"Penelope Graham","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/#article","isPartOf":{"@id":"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/"},"author":{"name":"Penelope Graham","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/9a2554dc39c550f5ef3339b25aa1f09c"},"headline":"Rising Rates and Home Prices Haven\u2019t Slowed Homeownership: SURVEY","datePublished":"2018-04-30T17:43:32+00:00","dateModified":"2018-04-30T17:43:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/"},"wordCount":972,"publisher":{"@id":"https:\/\/www.zoocasa.com\/blog\/#organization"},"articleSection":["Real Estate News","Zoocasa News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/","url":"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/","name":"Rising Rates and Home Prices Haven't Slowed Ownership | Zoocasa","isPartOf":{"@id":"https:\/\/www.zoocasa.com\/blog\/#website"},"datePublished":"2018-04-30T17:43:32+00:00","dateModified":"2018-04-30T17:43:32+00:00","description":"Rising rates and home prices continue to challenge prospective Canadian home buyers. However, recent survey results from Zoocasa reveal that...","breadcrumb":{"@id":"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.zoocasa.com\/blog\/rising-rates-and-home-prices-havent-slowed-homeownership-survey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zoocasa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Rising Rates and Home Prices Haven\u2019t Slowed Homeownership: SURVEY"}]},{"@type":"WebSite","@id":"https:\/\/www.zoocasa.com\/blog\/#website","url":"https:\/\/www.zoocasa.com\/blog\/","name":"Zoocasa Blog","description":"Home Buying &amp; Selling Tips, Real Estate Market Trends &amp; News","publisher":{"@id":"https:\/\/www.zoocasa.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zoocasa.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.zoocasa.com\/blog\/#organization","name":"Zoocasa","url":"https:\/\/www.zoocasa.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png","contentUrl":"https:\/\/www.zoocasa.com\/blog\/wp-content\/uploads\/2020\/09\/zoocasa-square-logo-800x800px.png","width":800,"height":800,"caption":"Zoocasa"},"image":{"@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Zoocasa","https:\/\/twitter.com\/Zoocasa"]},{"@type":"Person","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/9a2554dc39c550f5ef3339b25aa1f09c","name":"Penelope Graham","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zoocasa.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b876eeae4e4052e9779a93235f93eeaf79772e0fca6f90c1e13a1143a4c748d9?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b876eeae4e4052e9779a93235f93eeaf79772e0fca6f90c1e13a1143a4c748d9?s=96&d=blank&r=g","caption":"Penelope Graham"},"description":"Penelope Graham is the Managing Editor at Zoocasa, and has over a decade of experience covering real estate, mortgage, and personal finance topics. Her commentary on the housing market is frequently featured on both national and local media outlets including BNN Bloomberg, CBC, The Toronto Star, National Post, and The Huffington Post. When not keeping an eye on Toronto's hot housing market, she can be found brunching in one of the city's many vibrant neighbourhoods, travelling abroad, or in the dance studio.","url":"https:\/\/www.zoocasa.com\/blog\/author\/penelope\/"}]}},"_links":{"self":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/posts\/15510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/comments?post=15510"}],"version-history":[{"count":0,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/posts\/15510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/media\/15517"}],"wp:attachment":[{"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/media?parent=15510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/categories?post=15510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zoocasa.com\/blog\/wp-json\/wp\/v2\/tags?post=15510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}