June 20, 2011
Why You Need Video In Your Social Media Marketing
by michael krisa
michael krisa aka That Interview Guy® shares an important reason why you need to be using video in your social media marketing … as he floats down the Saugeen River.
One of the things I share with real estate professionals is the Absolute need to be using video … not because it’s cool or trendy but because it is impactful!
Video allows viewers to see you, experience you and get to know you from the security and safety of their computer; they set the rules of engagement and decide whether or not they want to work with you.
Well michael – you ask – why would I want to give them such control?
Because they already have control. Ultimately they decide whether or not they will choose to work with you, so why not make it easier for yourself and them?
Floyd Wickman said it best, “I’m going to lose the same amount of customers … I’m just going to lose them faster!”
Think about that for a moment. Your videos are pre-qualifying your customers meaning that when they do meet you, they have ALREADY Made the Conscious Decision to do business with you.
You no longer have to waste time trying to convince them way they should work with you. You can now focus your efforts on how to best help and serve them.
What an awesome position to be in!
Enjoy the video and PLEASE be sure to leave your comments below.
All Good Wishes,
That Interview Guy®
About the Contributor
Michael has always been fascinated by success, specifically as to why some real estate professionals are really successful and why others – working equally as hard – barely get by. This challenge motivated Michael to begin interviewing some of the top agents and thought leaders in the world to share their tactics and strategies to help others. The launch of the series enjoys major success and has been featured in almost every major online publication in the real estate industry.
Michael has managed a top producing office, worked as a freelance marketing consultant and functioned as a vice president of Business Development, is a syndicated columnist… and he plays the banjo! As an innovative entrepreneur himself, Michael’s interview series took on a new dimension as video interviews, which have exploded both on and offline … and he loves it! He is passionate about providing great content – especially if it will have a positive impact on the viewer.
Michael was nominated by Inman News Innovators Award in 2010 and was cited as the Inman News People Choice 100 Most Influential People in Real Estate. Michael is an internet marketing consultant and a syndicated videographer. He is an expert on how video can be used to attract, engage and “capture” a viewer into a raving fan. Michael’s website is http://ThatInterviewGuy.com and he can be reached via email – [email protected].