May 23, 2012

Why should I stage my house?

Hello Again, In my last posting I addressed the question of “What is staging anyway?” As a brief re-cap I have added a few points below:

 • Staging is not just de-cluttering, de-personalizing and re-decorating. Staging is your #1 marketing tool when selling your home.

• We help determine the target market, evaluate your property “from the buyers’ eyes” and analyze where to invest in the property to provide you the highest return on investment.

 • Develop a plan specific to you, your timeline, budget and goals in order to get your property ready to stage.

• Staging or showcasing transforms a home into a “model suite” using techniques such as space optimization, lighting, accessories and art to highlight focal points, optimize the traffic flow and help buyers become emotionally connected.

Now that we are all up to speed on how many different elements are involved with staging, let’s address the question of “Why should I stage my house?” Here are few things to consider:

Why do I need a Stager?

Homes that have not been staged take 67% more time to sell than homes that have been staged.

Staged homes sell for more money than non-staged homes. Buyers are looking for move-in-ready homes NOT projects and to do lists.

Staged homes look better in MLS pictures and therefore draw a larger group of potential buyers to view the home.

I love my décor, why change it?

The way you have decorated your home works well for the way you live. However, this may not work for selling your home. Staging takes away the personal elements of the home’s décor and allows the buyers to see their belongings in the space and really see themselves living there.

Can’t I do it myself?

You have an emotional, vested interest in your home and your belongings. A professional home stager can walk through your property and quickly make suggestions that are completely objective and that will give you the best return on investment.

In summary….staging works! Numerous studies have been conducted that have proven staged properties sell faster and for more money than properties that have not been staged. My next blog will address the questions “I have decided to stage my house. Now what?” Thanks for reading!