July 26, 2011
How to Create a Powerful Brand with Simple to Do Video
michael krisa aka That Interview Guy® interviews Top Agent Dave Chomitz who shares one of his video strategies that has created great brand awareness and more clients at the same time!
I was invited to speak by Nelson Goulart of GMAC to do a presentation on how Realtors can be implementing simple to do video into their marketing mix to:
- create brand awareness
- position themselves as the “Celebrity Authority” in their niche
- generate more clients
- make MORE money
Dave is someone that gets it when it comes to monetizing simple to do video in his real estate practice and is masterful at showcasing the lifestyle of the retirement community he specializes in.
Here’s the thing … his videos are NOT Hollywood style professional – in fact at times they are sort of shaky because he is walking and talking while shooting the video.
Dave doesn’t use any special lighting, cool editing effects or even expensive video gear … BUT … when you watch one of his videos it feels like he is speaking Right To You.
That’s the magic to a really good video – you feel as if you are in a one on one conversation with the person on the other end of the camera.
Enjoy the video and please be sure to leave your comments!
All Good Wishes,
About the Contributor
Michael has always been fascinated by success, specifically as to why some real estate professionals are really successful and why others – working equally as hard – barely get by. This challenge motivated Michael to begin interviewing some of the top agents and thought leaders in the world to share their tactics and strategies to help others. The launch of the series enjoys major success and has been featured in almost every major online publication in the real estate industry.
Michael has managed a top producing office, worked as a freelance marketing consultant and functioned as a vice president of Business Development, is a syndicated columnist… and he plays the banjo! As an innovative entrepreneur himself, Michael’s interview series took on a new dimension as video interviews, which have exploded both on and offline … and he loves it! He is passionate about providing great content – especially if it will have a positive impact on the viewer.
Michael was nominated by Inman News Innovators Award in 2010 and was cited as the Inman News People Choice 100 Most Influential People in Real Estate. Michael is an internet marketing consultant and a syndicated videographer. He is an expert on how video can be used to attract, engage and “capture” a viewer into a raving fan. Michael’s website is http://ThatInterviewGuy.com and he can be reached via email – [email protected].