how to post a listing

Hi Mario123,
I'm a Realtor in B.C. So before I answer from a B.C. perspective (which I can't imagine would be any different that any other perspective in Canada), may I ask a bit more detail from you?
When you ask 'how to post a listing', where do you want to "post"?
A free website like Craigslist?
A B.O. (By Owner) website like Zoocasa?
A Realtor specific website such as Royal LePage?
A Canadian Real Estate Association sponsored website such as Realtor.ca?
Do you want to do things strictly on your own?
Do you want part representation?
Do you want full service and representation from a licensed real estate agent?

To Easy! It's called "Mere Posting" in Real Estate Speak and was adopted by the Canadian Real Estate Association in late 2010 as a result of an agreement with the Canadian Competition Bureau to open up the MLS(r) to competitive business plans rather than the same old 1935 and very dated business plan used by way too many Realtor's today.

This is a Federal Agreement that is in force in all of Canada.

Of course the old guard dislikes change while the new guard LOVES THIS!
I love it so much I even posted an Infomercial for it on YouTube

Watch and learn.

http://youtu.be/fj0YE06apSM

Cheers

More about POSTING or OWNING YOUR OWN LISTING.

Once you really look hard at this agreement it makes you NOT want to list with any licensed agent because this agreement has created a brand new LISTING product that is analogous to a STOCK OPTION and has a separate value of it's own

First, go back to the Canadian Real Estate Association agreement which encourages sellers to buy their own "For Sale by Owner" listing from a licensed Real Estate Company.

Please note that you cannot buy your listing, or anything else for that manner from your Agent, because your Agent is not allowed to handle or receive money or sign for anything without being countersigned by the Agent's Manager.

In fact your agent is not really your Agent. You are actually dealing with the Agent's Real Estate Company and you actually buy your listing from your Agent's boss or Managing Broker who is the person that signs off and is responsible for everything.

So to buy your own listing or "POST IT" find yourself a NO-Name Real Estate Company with low fixed cost who is willing to sell you a "Mere Posting" listing for cheap. Maybe a few hundred dollars, or what it would cost you to run an ad in the local newspaper for a month.

Under the FSBO on the MLS(R) Rules the Real estate company is ONLY responsible for the posting the listing and reporting the sale when and if you sell it. The sale must be reported so your listing can be removed and the Real estate Board can get paid their "SUCCESS FEE" by whichever Real estate company sold you the Mere Posting Listing.

So that's it. The Listing agent IS NOT your agent by Deed or Conduct for anything else but the selling you the listing, unless you expand your agency relationship with your listing agency.

Now this is where it really gets interesting because YOUR LISTING IS YOURS.
Therefore if you own your listing, just like any other BUY and SELL stock option, YOU CAN SELL IT!

The NEW MERE POSTING agreement between The Canadian Competition Bureau and the Canadian Real Estate Association has created a new class of listing ownership which acts just like a STOCK OPTION.

You can now OWN your own Listing and BE YOUR OWN LISTING AGENT!
Since October of 2010 you have been able to BUY your own listing from ANY Real Estate Company. However many company's only offer the traditional percentage listing business model and keep and control your listing for themselves.

No one can say "LIST WITH MY OFFICE" anymore because by owning your own listing you have listed with ALL offices and you can do any GOOGLE SEARCH to confirm that your listing is everywhere.

YOUR LISTING IS WORTH CASH!...to other real estate agents. If you paid $649 for listing your average $500,000 home you can sell it for $2,225.00. The Agent will make almost $6,775.00 and YOU will have made $1,576.00 and you still have the right to sell your own home at a price you are satisfied with AND have a full service agent too.

The more expensive your home, the more you can resell your listing for, and the bigger your listing profit.

HERE IS HOW IT WORKS. Assuming an average $500,000 home price and a 7% first 100K & 2.5% per 100K on the balance of the sale price is a $17,000 plus tax gross commission. The Listing Agent typically claims a little over half of this amount for taking your listing, or about $9000.00

Now watch these numbers carefully. It's YOUR MONEY.

The Real Estate Industry's normal referral rate is 25% with relocation companies charging Agents up to 29% for a referral.

SO....If your listing is worth $9000.00 and another agent wants it, you may consider SELLING YOUR LISTING TO THIS AGENT. Your listing is then worth 25% of $9000.00 or $2,225.00

REVIEW: If you paid $649 for your listing, you can sell it for $2,225.00. The Agent will make almost $6,775.00 when you property sells and YOU will have made $1,576.00 on the sale of your listing PLUS whatever you SOLD your property for. YES! You always retain the right to sell your own home at a price you are satisfied with, have the service of a full-time agent and to make sure the agent is as good as the agent says he/she is, you can always have a TIME element in your Listing Sales Agreement. .

For instance, just like an OPTION TO BUY STOCK, if the agent does not exercise the LISTING AGREEMENT by selling your home by a certain date, the Listing agreement dies and reverts back to you, the seller.

I like it.

By the way. This is the beginning of the breakup of our Monopoly Listing Service. It's like the comfortable Cruise ship on the rocks off of Italy with the crew telling everyone that everything is fine. And it does feel fine and the Industry still does not want to get it. Competition is almost here.

You do realize we (including yourself) all pay for this "Monopoly Listing Service."

It would be a monopoly if only one company or organization had rights to its use creating an unfair advantage, but considering we all have access to it by right, through our yearly dues which pay for its structure, its far from a monopoly.

"you still have the right to sell your own home at a price you are satisfied with AND have a full service agent too."

- The seller always has the right to sell at a price their happy with, if they don't like the price they don't accept the offer. As for having a full service agent, in my experience with brokers offering to "sell" listings, service is far from full. It's simple common sense, in any industry, the old adage stays true, you get what you pay for. If someone is not contracting you to sell their home, why would they put effort in helping you sell with minimal remuneration when they have their other contractual obligations to clients who ARE purchasing or listing through them?

To me what someone decides to do is their own choice, but slandering industry standards because your not happy with how the system is currently running isn't the best way to go about business.

Slandering No. Raising awareness that business has to change. YES! We cannot keep selling "One Size fits all" pricing but giving huge differences in service.

Why should a consumer pay $8000.00 for a listing agent who uploads a classified add to the MLS, hangs a lock box on a gas pipe outside a Real Estate Office, goes to work at his/her day job and expects me, the Buyer's Agent to show and sell the house and send the listing agent 8 grand.

Yet another listing agent will work his/her socks off, meet the Buyer's agent every time and knows the neighborhood and the house. That agent is worth every penny. Yet the traditional commission rate is still recommended to clients by their agents and the Agents too are in a box because of the ever increasing fees. It all has to change.

The Competition Bureau agreement of 2010 allowing "mere posting" so the home seller can own his/her own listing and do a FSBO on the MLS(R) was designed to address this extreme inequity of service to the consumer.

In my opinion, right now the Real Estate Industry is just like the old Telephone Monopoly back in the 70's and 80's which, just like Real Estate, we all had to pay for too. We were all trapped into paying the same rates for varying service levels for because, like Real Estate now, there was only one company in town that you could get your telephone service from.

Well I changed BC TEL as the first mass selling Inter connector in BC selling over 20,000 business phones in one year and decimating their small business model. They had to get Telus in from Alberta to save them.

Thanks to slanderous guys like me, you now you have tons of phone plans, lots of types of phones and service providers. So goodby Monopoly and hello, choice, money savings and much better service and equipment. telephones are better and cheaper than in 1980.

Real Estate now is just like BC tel was in 1980. BC TEL was running a 1890 business plan with all their neat little neighborhood telephone offices and you could get only a Black or Ivory phone and you paid the big telephone rates. No deals.

Well folks..Here we go again. Only our industry is running a 1935 Business Plan in 2012, and like the old Telephone Companies is protected by provincial rules which no longer apply in the digital economy.

The parallels are frightening for the Real Estate Industry. Change is already here. Yet like the Video stores that have just been wiped out by Netflix, The Music Industry changed forever by iTunes, the stationary stores by Office Depot and Staples, CraigsList has killed the newspaper classified biz, somehow everybody in Real Estate that I talk to seems to think like you.

Amazing! And yet here we are on Zoocasa, which is an experiment so close to tipping over the MLS(R) that I don't understand why they haven't taken the next step. They even have their own Google mapping system.

I love the opportunity for change that is almost here. Get ready. It's only a short time away, I am thinking weeks, maybe months. Expect at least 4 competitors to the MLS(R) over the next 24 months. One has to be Re Max, probably these guys too with Bell's deep pockets, and for sure my little digital biz will get much bigger and a USA company will come up and join the fun. Check out Redfin out of Seattle. Cheers.

However I am very happy with the industry. I loved the opportunity to create change and be number one in my market. Number one small Real Estate Office in my market and Medallion Winner again. Just me and my laptop.
I loved selling 3 homes a day from my computer from Cranbrook to Comox.

If you're a Realtor, you have to register with Zoocasa, if not, you will have to contact your Realtor to post it for you.